Remote Directeur·trice associé·e, stratégie média (Victoria)

Résumé

Agence média indépendante en pleine croissance, Glassroom met l’accent sur des relations transparentes annonceur-agence, le développement professionnel de ses experts, et l’amélioration en continu. Dans ce laboratoire, on cherche à transformer les stratégies médias brillantes en résultats d’affaires inspirants.
En tant que titulaire de ce poste, vous ferez partie d’une équipe composée d’experts en média de Glassroom et de Metro Inc. Vous serez responsable de façonner et d’exécuter des campagnes publicitaires d’envergure sur plusieurs secteurs d’activité (épicerie conventionnelle, épicerie à escompte, épicerie en-ligne, pharmacie, et loyauté). Votre travail consistera à identifier et atteindre les publics cibles, à extraire des insights pertinents, ainsi qu’à évaluer le succès des campagnes. Vous serez également chargé de superviser et de coacher au besoin des membres juniors de l’équipe afin d’assurer le bon fonctionnement des différentes campagnes sous votre responsabilité. Vous agirez à titre d’expert-conseil pour nos clients.
Overview

Growing Independent Media Agency, Glassroom focuses on transparent advertiser‑agency relationships, the professional development of its experts, and continuous improvement. In this laboratory, we aim to transform brilliant media strategies into inspiring business results. As the holder of this position, you will be responsible for leading the account of one of our key clients and managing a talented team in Quebec, while also developing the agency's expertise in strategy and building strong relationships with our media partners and clients.
Tasks and Responsibilities

Media Strategy and Planning

Collect and analyze market data to gather relevant insights;
Identify target audiences and understand their behavior and habits;
Determine the best media mix for campaigns;
Optimize advertising campaigns based on geographic exposure, frequency, durations, etc.;
Allocate budgets and monitor campaign performance ratios (BCR);
Keep up with trends in both online and offline media (TV shows, magazines, blogs, radio programs) and stay informed on new media channels;
Evaluate the success of media strategies and campaigns;
Play a key role in advancing structural projects (e.g., media training, ethnic planning, millennial targeting);
Act as a key player in internal and external discussions and collaborations
Team Supervision

Support team members in executing their responsibilities;
Contribute to the ongoing training of the strategy team;
Manage daily workload distribution in collaboration with the leadership team (e.g., leading weekly team status meetings, one‑on‑one touchpoints with team members);
Improve team workflows to generate more added value for strategic expertise.
Requirements

Minimum 5 years of experience in planning across all national media channels;
2 years of team supervision experience;
Bachelor's degree in marketing or a related field;
Strong skills in media research and expertise in media planning tools and databases (Vividata, Comscore, NLogic (Numeris), Radius, COMMB, Arima);
Solid understanding of SEM and programmatic social media advertising;
Advanced knowledge of optimization best practices (interest in optimization via MMM is a plus);
Experience with Google Analytics or Adobe Analytics is an asset;
Basic knowledge of data management platforms (DMPs);
Proficiency in Excel, Microsoft Office Suite, and Google Suite;
Minimum 1 year of experience in the retail or CPG category;
Bilingual (English and French).
Desired Skills

Ability to meet tight deadlines and thrive in fast‑paced environments;
Strong presentation and storytelling skills;
Keen interest in the internet and new technologies;
Curiosity and exceptional attention to detail;
Analytical and conceptual thinking;
Strong organizational and prioritization skills (both personal and team support);
Team player and unifier;
Ability to train peers;
Capability to work with minimal supervision and manage projects end‑to‑end;
Outgoing, approachable personality, open to receiving feedback;
Ability to build strong relationships with clients and media partners;
Excellent budget management skills.
Advantages

Hybrid work option: 3 days in the office and 2 days remote;
Vacations: 3 annual weeks + agency closure during the holidays; 5 personal days, plus one volunteer day, and all public holidays are doubled;
Group insurance plan: life, prescription drugs, travel, dental expenses, paramedical services, and more (three different levels of coverage available);
Wellness and leisure program: $250 per year for reimbursement for sport equipment, sport membership, WFH equipment, second screen, etc.;
Public transport discount (city bikes, metro, bus).
Join Our Team

Welcome to Glassroom!

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