Team Introduction
Global Creative Planning (GCP) team is part of the TikTok Global Monetization Product & Technology organization. We are dedicated to elevating creative and content strategies globally and driving advertiser success through innovation.
Responsibilities
- Own global product operations for tentpole marketing strategy, including revenue goal setting, opportunity sizing, product inventory assessment, GTM planning, and cross‑functional execution.
- Partner closely with sales teams to identify tentpole marketing opportunities from key accounts, analyze common client needs across verticals, translate insights into scalable solutions and use cases, and drive implementation of related solutions.
- Develop and operationalize AI‑powered packaging tools to improve the efficiency and quality of package solution generation, enabling faster and more scalable sales support.
- Optimize online systems and policies to ensure a smooth and efficient revenue tracking process.
Qualifications
- 2+ years of experience in brand advertising, product operations, product management, business operations, or related areas.
- Hybrid role combining operations and product solution design; requires ability to identify business needs, design system solutions, work closely with engineering teams, drive development and launch, and manage the full GTM process from planning to execution.
- Strong communication and data analysis skills; able to quickly understand complex business contexts, identify key issues, manage risks, and drive cross‑functional alignment.
- Comfortable working in a global environment and collaborating with cross‑functional teams across different regions and cultures.
Preferred Qualification: Product management experience is preferred.
Job Information
【For Pay Transparency】Compensation Description (Annually). The base salary range for this position in the selected city is $108,000 - $220,400 annually. Compensation may vary outside of this range depending on qualifications, skills, competencies and experience, and location. Base pay is one part of the total package and may be eligible for additional discretionary bonuses, incentives, and restricted stock units. Benefits may vary by employment type and location. Employees have day one access to medical, dental, and vision insurance, a 401(k) plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, and wellbeing benefits. Employees also receive 10 paid holidays per year, 10 paid sick days per year, and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure). The company reserves the right to modify or change these benefits Programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered in accordance with all federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1) Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2) Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3) Exercising sound judgment.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
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