Brand Media and Sponsorship Business Director (Global Brand Media Lead)
Lead the brand media & sponsorship strategy for one of Expedia Group’s leading consumer brands (Expedia, Hotels.com or Vrbo). Acts as a strategic bridge and trusted advisor between Integrated Marketing & Creative and the Global Media & Sponsorship team, ensuring that global strategies are fiscally responsible and deliver against core business objectives across all markets.
Key Responsibilities
- Serve as the strategic interface for Integrated Marketing, Creative, and Brand General Managers, leading global brand media and sponsorship initiatives.
- Collaborate cross‑functionally to design, implement, and govern the interaction process between Integrated Marketing, Brands, and execution teams, ensuring consistency, compliance, and agility.
- Lead high‑visibility brand and partner projects, driving alignment across internal stakeholders and external agencies for effective delivery.
- Champion innovative ideas and approaches, guiding hybrid in‑house digital teams and external agencies toward optimal media strategy, integrated media plans, and data‑driven learning agendas.
- Own the distribution and communication of all brand media and sponsorship briefs, ensuring clarity of vision and objectives.
- Manage the development and delivery of key outputs, including strategic approaches, rationale documentation, holistic media plans, and post‑campaign reports.
- Apply analytical rigor to produce evidence‑based proposals, rationale, and learning agendas that drive impact.
- Coordinate responses to briefs with Planning, Agency, and Execution Leads to ensure all outputs align with strategic business goals.
- Collaborate with Integrated Marketing & Creative teams to align media, sponsorship, and creative strategies, defining asset requirements and delivery timelines.
- Lead brand‑specific media and sponsorship finance decisions and P&L management, ensuring financial rigor, transparency, and management of capital allocation across markets, channels, and geographies.
- Drive brand business targets and lead comprehensive reporting activities, including Monthly and Quarterly Business Reviews (MBRs/QBRs) and other key performance forums.
- Synthesize market‑specific schematics and reports into global views, analyze learnings, and provide actionable insights that inform future planning and capital allocation.
Minimum Qualifications
- Bachelor’s Degree in Marketing, Business, Communications, or a related field; or equivalent professional experience.
- 12+ years of experience in client management and strategic media and sponsorship planning, gained in‑house at a global brand and/or in a senior leadership role at a media/creative agency or relevant technology platform.
- Proven experience leading complex, multi‑market brand media strategies across channels (digital, offline, and sponsorships) and translating them into integrated, executable plans.
- Strong financial acumen, with a track record of managing large, complex media budgets and P&Ls, ensuring financial rigor, transparency, and compliance.
- Exceptional communication skills, with the ability to synthesize complex data and plans into clear, concise narratives and executive‑ready insights.
Preferred Qualifications
- Highly consultative approach with a strong track record of influencing and aligning senior stakeholders in matrixed, global organizations.
- Demonstrated operational excellence, prioritizing multiple complex projects, governing process, and driving work to high‑quality completion at pace.
- Analytical mindset with comfort applying data, measurement frameworks, and learning agendas to inform strategy, optimization, and investment decisions.
- Proactive problem‑solver who identifies issues and opportunities, takes ownership, and drives toward solutions while escalating appropriately.
- Demonstrated ability to secure and manage capital allocation across multiple markets and channels.
Compensation
West Hollywood: $207,500.00 to $290,500.00 (potential to increase up to $332,000.00). Seattle: $207,500.00 to $290,500.00 (potential to increase up to $332,000.00). Starting pay varies based on location, budget, and individual experience.
Benefits
- Medical, dental, and vision coverage.
- Paid time off and parental leave.
- Flexible work model and flexible office options.
- Travel perks, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent membership.
- Employee Assistance Program.
Equal Employment Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
This employer participates in E‑Verify. The employer will provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee’s I‑9 to confirm work authorization.
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