Snap Inc is a global technology company focused on camera‑based communication and creativity. We’re looking for a Lead, SMC Marketing to join our Small and Medium Customers organization.
What you’ll do
- Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights.
- Own and develop customer‑centric content strategy that directly supports SMC’s global revenue programs.
- Ideate on content initiatives to improve engagement and conversion rates for marketing creative.
- Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys.
- Stay ahead of industry trends to innovate on content and provide customers relevant education on advertising.
- Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience.
- Provide ideas to continuously uplevel internal‑ and external‑facing sales enablement content.
Knowledge, Skills & Abilities
- Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results.
- Understanding of what type of education resonates for different audiences.
- Experience leading internal creative design and web development teams.
- High comfort with data‑driven decision making and ability to translate data into actionable content recommendations.
- Ability to consistently uplevel content while keeping business goals in mind.
- Self‑starter with strong collaboration skills, ability to multitask, adapt to changing priorities, and comfortable with ambiguity.
- Experience or familiarity with the media or digital advertising industry.
- Experience with Google Analytics and Figma is a plus.
Minimum Qualifications
- BS/BA degree or equivalent experience.
- 8+ years experience in building and creating marketing content.
Preferred Qualifications
- Direct experience with hands‑on sales enablement content creation.
- Passion for change, Snapchat, and creativity!
Benefits
Snap Inc offers a comprehensive benefits package that includes paid parental leave, medical coverage, emotional and mental health support programs, and long‑term equity opportunities.
Compensation
The starting pay is determined by pay zone and is negotiable within the range provided.
- Zone A (CA, WA, NYC): $142,000–$214,000 annually
- Zone B: $135,000–$203,000 annually
- Zone C: $121,000–$182,000 annually
This position is eligible for equity in the form of RSUs.
Equal Opportunity Employer
Snap Inc. is a proud equal‑opportunity employer, committed to providing employment opportunities regardless of race, religion, color, national origin, ancestry, disability, gender, sexual orientation, military status, or any other protected classification, in accordance with applicable federal, state, and local laws. We consider qualified applicants with criminal histories in a manner consistent with applicable law.
#J-18808-Ljbffr