Position Overview
The Media Marketing Sr. Manager will play a pivotal role in shaping and executing brand elevating media strategies. This role requires deep expertise in OutofHome (OOH) and Print media-two essential channels for driving brand desirability, cultural visibility, and premium storytelling within the luxury landscape.
Essential Duties & Responsibilities
Media Strategy & Planning
- Manage budget for Print, OOH and Publisher partners. Responsible for optimizing budgets and working finance teams to support internal forecasting and planning
- Develop and steward holistic media strategies with a focus on OOH and Print across brand, retail, and campaign initiatives.
- Translate brand objectives into clear media plans aimed at maximizing luxury visibility, cultural relevance, and premium audience reach.
- Evaluate market opportunities, audience insights, placement quality, and competitive trends to inform recommendation frameworks.
- Partner with global counterparts to adapt and localize global strategies for North America while ensuring consistency with brand positioning.
Agency Leadership & Partnership Management
- Lead and mentor the media agency to deliver best in class planning, buying, measurement, and reporting.
- Provide clear strategic guidance, creative feedback, and quality control to ensure flawless execution across all channels.
- Develop and host brand immersion sessions to ensure agency understands brand ethos, objectives and elevation standards.
Cross Functional Collaboration
- Act as the primary media liaison with internal Creative, Brand Marketing, Retail Marketing, and Global teams.
- Partner with internal creative agencies and production teams to develop compelling assets tailored to OOH and Print formats.
- Ensure cohesive campaign delivery across touchpoints, supporting integrated marketing efforts.
Executional Excellence & Performance Management
- Ensure every plan, placement, and production detail is executed with precision, accountability, and luxury grade quality.
- Manage budgets, track spending, and oversee end to end timelines to maintain operational excellence.
- Analyze performance results and derive insights to inform optimization and future planning cycles.
Experience, Skills & Knowledge
- 7-10+ years of experience in media planning, with strong specialization in OOH and Print within luxury, fashion, or beauty, preferred
- Proven experience leading media agencies and managing high visibility branding campaigns.
- Demonstrated strategic ability to translate business goals into media frameworks that elevate brand perception.
- Exceptional attention to detail, organizational discipline, and project management skills.
- Strong communication and presentation abilities, with comfort engaging senior stakeholders.
- Financial acumen required to manage budget.