Marketing Operations Manager

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID)

Reports To: VP of Marketing

About Gymreapers
Gymreapers is one of the fastest-growing strength training brands in the world. We create premium gear, apparel and accessories for lifters who demand more from themselves and the brands they support. Our mission is to put the highest quality products into the hands of serious athletes while building a brand that represents discipline, grit, and relentless self-improvement.

As we continue scaling across DTC, Amazon, Retail, Wholesale, and International channels, we're looking for a Marketing Operations Manager to build the systems, processes, and reporting infrastructure that enable our marketing team to operate at a world-class level.

Position Overview
The Marketing Operations Manager will serve as the operational backbone of the marketing organization. This role is responsible for improving planning, execution, measurement, reporting, technology, and cross-functional alignment across all marketing channels.

You will work closely with Creative, Ecommerce, Growth, Athletes & Influencers, Events, Lifecycle, Amazon, Product Development, Finance, and Operations teams to ensure marketing initiatives are launched on time, measured accurately, and continuously optimized.

This role is ideal for someone who loves systems, process improvement, analytics, project management, and turning chaos into clarity.

What You'll Own
Marketing Planning & Project Management

Own marketing campaign planning processes across all channels

Build and maintain annual, quarterly, and monthly marketing calendars

Ensure launches, campaigns, and promotions stay on schedule

Facilitate weekly marketing planning and execution meetings

Improve communication between marketing, ecommerce, product, and operations teams

Create scalable workflows that increase organizational efficiency

Marketing Performance Reporting

Develop and maintain marketing dashboards and reporting frameworks

Deliver weekly and monthly performance reporting

Track KPIs across:

Revenue

CAC

MER

ROAS

LTV

Conversion Rate

Email Performance

Influencer Performance

Organic Social Performance

Product Launch Performance

Partner with leadership to identify opportunities and risks

Marketing Technology Stack Management
Own and optimize the marketing technology ecosystem including:

Klaviyo

Shopify

Triple Whale

Google Analytics

Northbeam

Meta

Google Ads

TikTok Ads

Asana

Airtable

Gorgias

Attentive

Future marketing technologies

Responsibilities include:

Platform integrations

Data integrity

Attribution accuracy

Workflow automation

Tool evaluation and implementation

Process & Automation

Build SOPs and operational playbooks

Reduce manual reporting and repetitive work through automation

Improve campaign briefing processes

Improve creative request workflows

Improve launch readiness processes

Create scalable operating systems that support growth from $50M to $250M+

Cross-Functional Alignment
Partner with:

Creative Team

Ecommerce Team

Amazon Team

Athlete Marketing Team

Events Team

Product Development

Finance

Operations

to ensure:

Accurate forecasting

Inventory-aware promotions

Successful product launches

Consistent KPI reporting

Alignment on priorities

Data & Analytics

Create actionable insights from marketing data

Build attribution frameworks

Support forecasting and budgeting exercises

Analyze customer acquisition trends

Analyze customer retention trends

Identify opportunities for increased efficiency and profitability

Success Metrics
Within 12 months, this role will be responsible for:

Operational Excellence

95%+ on-time campaign delivery

Reduction in launch delays

Increased team efficiency

Reduced project bottlenecks

Reporting & Analytics

Executive dashboard adoption

Improved forecasting accuracy

Faster reporting turnaround times

Improved data accuracy across platforms

Automation

Reduction in manual reporting hours

Increased workflow automation

Improved campaign setup efficiency

Business Impact

Improved marketing ROI visibility

Better budget allocation decisions

Increased marketing efficiency

Improved cross-functional execution

Qualifications
Required

4+ years in Marketing Operations, Marketing Analytics, Growth Operations, Revenue Operations, Ecommerce Operations, or related field

Experience supporting multi-channel ecommerce brands

Strong analytical and reporting skills

Experience with project management systems

Advanced Excel / Google Sheets proficiency

Experience with marketing attribution and reporting

Strong communication and organizational skills

Ability to manage multiple projects simultaneously

Preferred

Experience in consumer products, fitness, apparel, or supplements

Experience with Shopify

Experience with Klaviyo

Experience with Triple Whale and/or Northbeam

Experience with SQL or BI tools

Experience building automated dashboards

Experience supporting teams in high-growth environments

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.

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