Principal Marketing Strategist

Principal Marketing Strategist

The Principal Marketing Strategist will serve as a strategic and analytical cornerstone of the marketing organization, driving go-to-market strategy, competitive intelligence, and market insights that directly support revenue growth. This role bridges product, sales, finance, and executive leadership - ensuring that market intelligence informs every major business decision, from new product development to investor communications.
This role would require you to be onsite five days a week in Somerset, NJ.
Key Responsibilities:
Own and lead the Business Unit Review (BUR) process, partnering cross-functionally to develop compelling performance narratives and strategic recommendations
Support the quarterly earnings process, coordinating marketing inputs, preparing key messaging, and ensuring accurate market context is reflected in investor communications
Contribute to annual 10-K reporting by providing market data, competitive context, and category narrative in partnership with finance and legal teams
Lead marketing strategy for new product launches and vertical expansion initiatives, from market sizing and positioning to launch planning and post-launch tracking
Identify and evaluate whitespace opportunities across card categories, customer segments, and adjacent verticals to inform the product roadmap
Provide strategic marketing support for RFPs, crafting differentiated value propositions and ensuring proposals reflect current market positioning and competitive strengths
Develop sales enablement materials that equip commercial teams with compelling, insight-driven content for key client engagements
Build and maintain a robust customer insights program, synthesizing VOC (voice of customer) data, usage trends, and cardholder behavior to inform strategy
Lead competitive intelligence efforts focused on card issuers - tracking product launches, pricing dynamics, partnership activity, and positioning shifts across the competitive landscape
Conduct ongoing market analysis to identify category trends, macroeconomic forces, and emerging technologies shaping the financial card industry
Serve as the primary relationship lead with media buying partners, overseeing strategy, planning, and performance accountability across paid media channels
Ensure media investment aligns with broader brand and demand generation objectives, optimizing for reach, efficiency, and measurable business impact
Qualifications:
8+ years of progressive marketing experience, with at least 3 years in a senior or director-level role
Experience in B2B marketing within financial services, fintech, payments, or adjacent technology sectors strongly preferred
Demonstrated ability to translate complex market data and competitive insights into clear executive narratives and strategic recommendations
Proven track record supporting investor relations, earnings communications, or financial reporting processes
Strong cross-functional collaborator with experience working alongside finance, product, and sales leadership
Exceptional written and verbal communication skills; comfortable presenting to C-suite and board-level audiences
Proficiency with market research tools, analytics platforms, and media planning frameworks
Bachelor's degree required; MBA or advanced degree preferred
CompoSecure, a GPGI business (NYSE: GPGI), is the leading manufacturer of Premium Metal Payment Cards and also offers best-in-class Authentication and Digital Asset solutions. The Company's offerings combine elegance, simplicity, and security to deliver exceptional experiences and peace of mind, enabling trust for millions of people around the globe.
We offer a comprehensive benefits package designed to support your health, financial well-being, and work-life balance, including medical, prescription, dental, and vision coverage; FSA/HSA options; company-paid life and disability insurance; 401(k) with company match; paid time off (PTO) and holidays; annual bonus opportunities; an employee assistance program (EAP); and opportunities for career growth and advancement.
Additional details will be provided during the hiring process.
CompoSecure is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin. We are also an equal opportunity employer of individuals with disabilities and protected veterans.