Senior Growth Marketing Manager

Growth Marketing Manager

MacroHealth is looking for a Growth Marketing Manager to build and own the top-of-funnel motion that drives pipeline creation and acceleration. This is an individual contributor role for a go-getter who thinks like a growth engineer and strategist

not just executing campaigns, but architecting the AI-powered systems, programs, and workflows that power a scalable, data-driven marketing motion.
You will be the engine behind our demand generation and account-based marketing efforts, working closely with Sales, Account Management, and the broader Marketing team to build programs that fill the pipeline, accelerate deals, and establish MacroHealth as the go-to marketplace for payers.
This is a high-impact, high-visibility role at a company with strong market momentum, a differentiated marketplace platform, and a tight-knit team that moves fast.
What you'll own:
Build and own MacroHealth's demand generation motion

designing multi-channel programs that drive qualified top-of-funnel activity and accelerate pipeline
Lead the development and maturation of our account-based marketing program, evolving it to a scalable, insight-driven motion that generates and accelerates opportunities with high-priority accounts
Think and act like a growth architect

designing the systems, workflows, and playbooks that make our marketing motion repeatable and scalable, not just executing one-off programs
Partner with Sales to define target account lists, develop account intelligence, and build personalized engagement plays across email, content, digital advertising, and more
Develop and manage integrated campaigns end-to-end (in partnership with our agency)

from strategy and messaging through execution, measurement, and optimization
Build the content strategy and develop the content that powers your programs (on your own and/or in partnership with our agency)

including written assets, webinars, email sequences, and other formats that move buyers through the funnel
Oversee our marketing agency relationship as it pertains to growth and campaigns, providing day-to-day direction to ensure effective campaign development, execution, and measurement with clear accountability and outcomes
Contribute to event strategy

identifying and prioritizing conferences, trade shows, and hosted events as channels within the broader demand generation and ABM motion, and ensuring pre- and post-event programs are in place to maximize pipeline impact
Champion the use of AI across the marketing function

actively experimenting with and implementing AI tools (including Claude and others) to transform how we create content, research audiences, personalize campaigns, and run day-to-day marketing operations
Leverage our marketing automation platform and AI tools to accelerate processes like content creation, audience research, campaign personalization, and day-to-day marketing operations
Own campaign and program performance: define KPIs, monitor results, report on pipeline influence and revenue attribution, and continuously optimize
Influence the evolution of our martech stack

identifying tools, integrations, and workflows that strengthen our marketing infrastructure and scale our motion
Support the development of customer marketing programs as the business scales
What We're Looking For:
REQUIRED: 710 years of B2B marketing experience, with demonstrated expertise in both demand generation and account-based marketing
REQUIRED: 3+ years healthcare industry experience; experience marketing to health plans, payers, or TPAs is a strong plus
Proven track record building and scaling top-of-funnel programs that drive measurable pipelines and booking outcomes
Experience managing a marketing agency relationship

directing external teams to build, execute, and measure programs with clear goals and accountability
Hands-on experience with Marketo, HubSpot, Salesforce, and AI tools like Claude

you know these platforms and can work in them directly
BA/BS degree in Marketing, Business, Communications, or a related field
Skills & Mindset:
Growth engineer mentality

you build systems and programs, not just one-off campaigns. You think in workflows, feedback loops, and scalable playbooks
AI-native and tool-forward

you've already rewired how you work around AI tools

using Claude and others not as novelties but as core parts of your workflow

and you actively bring that mindset to the teams around you
Strong analytical skills

you're comfortable with campaign attribution, pipeline reporting, and making data-driven decisions
Exceptional written communication skills

you can craft compelling copy and clearly articulate marketing strategy to cross-functional partners
Collaborative and sales-aligned

you partner closely with Sales, understand the buyer's journey, and build programs with pipeline impact in mind
Highly organized and self-directed

you manage multiple priorities without dropping the ball, and you thrive in a fast-paced, resource-constrained environment
Compensation:
$150,000 - $165,000 USD annual base salary plus bonus, equity, 401k match, flexible PTO and medical/dental/vision insurance.
Why You Will Love Working Here:

A people-first culture where your work directly shapes how employees experience the company.
The opportunity to blend technology, compliance, and human connection.
A mandate

not just permission

to experiment with and implement AI, with real influence over how we evolve our tools and ways of working.
A chance to experiment with AI and automation to elevate efficiency and insight.
Collaborative team that believes in continuous improvement.
Direct impact on strategic growth and enterprise value creation.
Executive-level visibility and influence.
Opportunity to architect and build at scale.
Competitive compensation package including base salary, bonus, equity, comprehensive benefits, and flexible work options.
Mission-driven culture modernizing healthcare.
Our Comprehensive Values:

Guided by a shared vision, MacroHealth unites around a strong set of values our team embodies every day.
We Are One Team:

We act as one team with our fellow MacroMates and customers
We value humility, low ego, and collaboration
We are All for One, One for All
Delivering on Our Promises:

We do the right thing
We do what we say we will do
We do it with a sense of urgency and transparency
Macro Thinking:

We challenge ourselves to think boldly, bigger, and into the future
We lead with a growth mindset
We act as a thought leader for the healthcare industry
MacroHealth is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.