Senior Growth Marketing Manager

Senior Growth Marketing Manager

LeadVenture is looking for a Senior Growth Marketing Manager to own acquisition and upsell campaign strategy for one of our most important brands. This brand has real growth potential, but it needs someone who will take the time to understand what is happening before jumping into execution. You will dig into the data, spend time with Sales, and build a strategy grounded in reality, not assumptions. You will work closely with Sales, BDR, and channel teams to align targeting, messaging, and execution across the full customer journey from initial engagement through conversion and growth. This is not a coordination role. You are accountable for pipeline outcomes and for solving real growth challenges.
What You'll Do

Shape Growth Strategy
Before building anything, you will take time to understand how the brand is perceived, what Sales is hearing from prospects, and what is actually working in current programs
Identify opportunities to improve pipeline generation, conversion, and revenue performance
Recommend strategic priorities based on performance data, market conditions, and business goals
Develop and test hypotheses to address growth challenges and unlock new opportunities
Own Campaign Strategy and Planning
Build integrated campaigns across paid media, outbound (BDR), email, events, and partner channels
Define campaign goals around pipeline, conversion, and revenue in partnership with marketing leadership
Own segmentation, messaging, and channel strategy across the customer journey
Balance short-term pipeline generation with longer-term growth initiatives
Drive Cross-Functional Alignment
Lead alignment across Marketing, Sales, BDR, and channel teams on campaign strategy, targets, and execution
Partner with Sales to understand and systematically address conversion barriers rooted in brand perception or customer trust
Treat BDR as a core campaign channel and align outbound messaging, targeting, and timing
Build strong relationships with sales and business stakeholders to drive shared accountability for results
Lead Campaign Delivery
Own timelines, briefs, and coordination across creative and channel execution
Make sure all assets and messaging are aligned to campaign strategy and business goals
Drive execution velocity by identifying and removing bottlenecks across teams
Own Performance and Optimization
Track campaign performance across the full funnel from engagement through revenue
Dig into performance trends to understand root causes, not just symptoms
Drive optimization decisions and develop action plans to improve results
Build approaches that are repeatable and scalable across campaigns
Leverage Partner Channels
Integrate partner and OEM channels into campaign strategy where it makes sense
Expand reach and drive pipeline through co-marketing programs and strategic partnerships
What Success Looks Like

Within 90 days, you have a clear point of view on what is broken, what is working, and where to focus, and you have built enough trust with Sales to execute against it together
Measurable improvement in conversion efficiency, not just pipeline volume
Campaigns that are higher quality, better targeted, and faster to execute over time
Strong alignment and credibility with Sales, BDR, and business stakeholders
Repeatable growth strategies that can be applied across the business
What You Bring

7 or more years in demand generation, campaign management, growth marketing, or revenue marketing
Proven success building and executing multi-channel B2B campaigns that drive measurable pipeline and revenue impact
You have worked on brands or programs that were not in great shape and know how to build momentum without perfect conditions
Strong understanding of funnel metrics, segmentation, conversion, and performance analysis
Experience working closely with Sales, BDR, and cross-functional stakeholders
Data-driven with a focus on business outcomes and revenue impact
Hands-on experience with marketing automation, ABM or intent platforms, and outbound or data tools
Does this position sound like something you would enjoy and be successful at, but you're not sure you have the exact qualifications to be considered? While our job descriptions are an outline for the type of candidate we're looking for, it is not a checklist. We encourage you to apply! *This role is not open to candidates located in Colorado, Connecticut, California, Maryland, Nevada, New York, Rhode Island, or Washington.
LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing, and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. Our family of brands includes Dealer Spike, ARI Network Services, Inc. (ARI), Dealer Car Search, Frazer, TCS Technologies, Net Driven, Direct Communications, Inc. (DCi), Auction123, Powersports Support, Level 5 Advertising, PSM Marketing, Monroney Labels and Interact RV. Each one is an industry leader in driving consumer engagement and maximizing lead generation for dealers. Our investors include the private equity firms True Wind Capital and TA Associates.
Equal Opportunity Employer LeadVenture provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, LeadVenture complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training. LeadVenture expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LeadVenture employees to perform their job duties may result in discipline up to and including discharge.