Marketing Communication Specialist

Marketing Communications Specialist

Baerlocher is a global leader in the development and supply of advanced plastic additives that enhance the performance, durability, and sustainability of plastic products. We are committed to driving innovation, supporting environmental initiatives, and meeting the evolving needs of industries worldwide.
Position Summary

We are seeking a dynamic and results-driven Marketing Communications (Marcom) Specialist to join our growing team. This role will be responsible for developing and executing integrated marketing communications that promote the company's brand, products, and services, while working closely with strategic marketing, sales, R&D, and external agencies to support lead generation, brand development, business growth. The ideal candidate will have experience in B2B marketing, preferably within the chemical, plastics, or manufacturing industries.
Duties/Responsibilities

Content & Messaging
Develop engaging, professional marketing content including emails, social media, print media, presentations, website content, press materials, and sales enablement tools
Collaborate with internal stakeholders to align messaging with business objectives
Translate complex technical and product information into clear, customer-focused messaging
Maintain and enforce brand standards by ensuring all communications align with brand guidelines, value propositions, and tone of voice
Campaign Execution
Plan and execute integrated marketing campaigns across digital, print, and event channels
Manage project timelines, deliverables, budgets, and approvals to ensure on-time execution
Plan and execute industry and customer events, supporting pre-event promotions and post-event follow-up communications and lead development
Establish, monitor, and report metrics to drive improvements in campaign performance
Digital & Channel Support
Assist with website updates, e-mail marketing programs, and social media execution
Manage and optimize online presence, including SEO/SEM strategies, incorporating insights into content planning to improve business results
Budget & Vendor Management
Manage the annual marketing communications budget to maximize external spend effectiveness
Identify and manage relationships with external marcom partners to add specialized capabilities, overseeing performance, scopes of work, timelines, and deliverables
Monitor spending, forecast costs, and ensure activities remain within approved budgets
Qualifications

Bachelor's degree in marketing, communications, or related field
0-5 years of experience in marketing communications
Expertise in Adobe Creative Suite or Canva in developing marketing content
Excellent written and verbal communication, and multi-project management skills
Proficiency in digital marketing tools, CRM systems, and analytics platforms
Ability to travel domestically (

Preferred Qualifications

Strong understanding of B2B marketing strategies and lead generation techniques
Experience in specialty chemicals, specialty additives, or industrial markets
Familiarity with AI, automation tools, and CMS platforms to improve customer experience and internal efficiencies
Other

Highly competitive pay
Paid vacation
14 paid holidays annually
Health, dental, and vision available
Company paid life insurance, short-term and long-term disability
401(k) with company matching