Director, Sales Strategy

Salesforce Storyteller

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword

it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? Agentforce is the future of AI, and you are the future of Salesforce.
We are looking for a passionate, creative, and experienced storyteller who will lead the strategy and creation of world-class content, messaging, and visual experiences for Slack's most strategic customer and executive engagements. This individual is responsible for accelerating big deals and customer outcomes through compelling narratives

while also building the systems, templates, and AI-enabled tools that scale great storytelling across the entire GTM org.
This role sits within the Office of the CRO at Slack. We serve as trusted partners for Slack's customers, ELT, and GTM teams, driving customer transformation practices, solutions, and business value. The ideal candidate is innovative, creative, and thinks outside the box, while possessing a unique blend of sales & marketing expertise, strong business acumen, technology knowledge, and a builder's mindset. Slack has a positive, diverse, and supportive culture

we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative.
Responsibilities:

Strategic Slack messaging & positioning: Define and refine Slack's storytelling & messaging strategy, ensuring the most relevant message, value proposition, competitive differentiation, and customer story reaches the right persona/industry at the right time

across AMER, EMEA, and APAC audiences.
Executive & keynote content ownership: Serve as the slide and narrative lead for Slack's highest-stakes moments

Innovation Summits (NYC, London, Tokyo), All Slack Calls, CKO keynotes, and ELT/co-founder-led customer engagements. Coordinate across PMM, Corporate Marketing, Developer Marketing, and Executive Marketing to deliver polished, on-brand final products.
Bespoke strategic customer content: Produce high-quality, tailored presentations for top accounts and C-suite engagements, working closely with ELT, account teams, and solution engineers. Build decks that capture both attention and ACV.
Repeatability at scale: Maintain a library of presentation templates, resource kits, use cases, and playbooks by persona and industry

including a "Kit of Parts" framework

to enable the sales org and wider Slack organization to tell great stories independently.
AI-enabled self-service tooling: Proactively design and build tools (e.g., AI-powered Slide Template Finders) that reduce content bottlenecks and empower the COO/CRO org to find and deploy the right materials instantly.
Slack Community feedback loop activation: Engage Slack evangelists for ideas and inspiration to continuously feed and improve Slack's messaging approach and materials.
Innovative thought partner on Tier 1 deals: Act as an SME for innovative technology and generate thoughtful, account-specific content throughout the sales process

from initial discovery through executive close.
Script & talk track development: Collaborate on executive messaging scripts, speaker talk tracks, and welcome video content for global events and customer visits.
Cross-team collaboration: Maximize cross-functional relationships with PMM, Corporate Marketing, Executive Marketing, Developer Marketing, Solution Engineering, Field Marketing, and SI/Partner teams to ensure messaging consistency across the full customer lifecycle.
Required Skills & Experience:

* 10+ years of experience in: * Product or corporate marketing, content and/or sales marketing * Crafting executive-level presentations, strategic customer content, and marketing materials for global audiences* Demonstrated history of crafting compelling positioning and content by persona/function/sales cycle stage that engages stakeholders and inspires action* Expert-level visual design and presentation skills (Google Slides, Keynote, Adobe Creative Suite)* Builder mindset: proven ability to create scalable systems, template libraries, and AI-assisted tools

not just one-off deliverables* Strong written communication skills: experience crafting messaging, thought leadership, and sales enablement content* Results-driven: deep sense of accountability and ability to drive large, complex projects from brief to final delivery* Ability to take initiative with minimal guidance in a fast-paced, ever-changing environment* Track record of collaborating, influencing outcomes, and driving consensus among cross-functional leaders and ELT* Executive presence: comfort interacting with and supporting C-suite and co-founder-level presenters across global contexts* Passion for SaaS, AI, disruptive technology, and the future of work* High energy, charismatic, innovative, and creative with high attention to detail* Prior startup experience, especially with PLG & MLG hybrid sales environments (ideal)
Unleash Your Potential
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future

but to redefine what's possible

for yourself, for AI, and the world.