Vice President of Marketing

VP Of Marketing Strivector Corp is a National Recruiting and Staffing agency established in 2012 and headquartered in Austin, Texas. Elevate your professional journey with us. Strivector's premier client (a well-known market leader in their space) is hiring for the following full-time direct hire position.
POSITION OVERVIEW
As a VP of Marketing, this senior leadership role focused squarely on driving customer acquisition and revenue: you'll own the marketing function end-to-end and scale the engine that turns awareness into signups, trials, and paying customers.
What you'll own
Own the marketing strategy and roadmap, with direct accountability for pipeline, customer acquisition, and revenue growth
Build and scale demand generation across paid, organic, SEO/SEM, lifecycle/email, and partnerships
Drive the digital acquisition engine and optimize the full funnel — from awareness to signup and free trial to paid conversion — lowering CAC and improving LTV
Lead product marketing: positioning, messaging, packaging and pricing input, and competitive differentiation for a business audience
Own brand, content, and awareness to build trust and recognition with business buyers
Partner with Sales and Product to align go-to-market, improve conversion, and feed a healthy, predictable pipeline
Build, lead, and mentor a high-performing marketing team; establish process, priorities, and a culture of experimentation
Own marketing analytics, attribution, and KPIs; manage the budget and report on ROI to leadership
Modernize the martech stack and marketing automation, and leverage AI-powered tools to boost the team's output
What we're looking for
Business-to-business (B2B) SaaS marketing experience — 10+ years marketing B2B software-as-a-service products, including 4+ years leading and scaling a marketing function (VP or Director level). This is a core requirement for the role.
Proven track record of driving measurable growth — pipeline, customer acquisition, and revenue — for a SaaS product
Deep expertise in demand generation and digital/growth marketing (SEO, SEM and paid acquisition, conversion rate optimization, lifecycle marketing)
Experience marketing to a business audience, ideally to small and mid-sized businesses with a self-serve or product-led growth motion (free trial or freemium conversion)
Strong product marketing skills: positioning, messaging, and packaging
Data-driven leader fluent in funnel metrics, attribution, CAC/LTV, and marketing analytics
Demonstrated success building, scaling, and mentoring marketing teams
Hands-on with modern martech and marketing automation platforms
Located in (or able to relocate to) Southeast Michigan for a hybrid schedule
How you work
Hands-on and execution-focused — comfortable setting strategy and rolling up your sleeves to deliver it
Data-driven and results-oriented — you set clear targets and consistently deliver against them
Strong communicator and cross-functional partner — you align Sales, Product, and leadership around a shared plan
Low ego — the best idea wins, regardless of title
High standards, a bias toward action, and comfort with the ambiguity of a growing company
Nice to have
Experience with product-led growth (PLG), freemium, or free-trial conversion models
Experience scaling marketing through significant company growth stages
Familiarity with AI-powered marketing tools and automation
Experience across both self-serve and sales-assisted go-to-market motions
Experience marketing SaaS to small and mid-sized businesses
ADDITIONAL INFORMATION Compensation: Based on Experience. One of the best in the industry Minimum Education: Bachelors Minimum Experience: 10+ years marketing B2B software-as-a-service products, including 4+ years leading and scaling a marketing function (VP or Director level). Type of position: Full-time Permanent position with benefits Location: Southeast Michigan Remote / Hybrid: Hybrid