Associate Media Director

Updated: June 23, 2026. Location: Santa Monica, CA, United States. Job ID: 16305

In this role, you will support the execution of our media strategy alongside the respective agency teams within Syneos Health. The Associate Media Director will work with search, social, and programmatic teams to deliver the most appropriate channel mix strategy for each target audience. Collaboration will also occur with our Data Science practice to ensure data is used efficiently and effectively driving ROI for our clients. The target audience includes Physicians, Nurses, Specialists, Patients, and Caregivers in the healthcare space. The Associate Media Director will own campaign management and execution of personalized media plans that result in positive gains for our clients.

Additionally, the Associate Media Director will grow and maintain all partnerships across our media group, including database services, demand side platform providers, and direct buy media partners. This role requires deep experience in a trading desk environment.

Responsibilities

Provide input and recommendations on appropriate channel mix and consideration set development for clients

Continuously improve our offering and scale appropriately

Work with partner agencies on new business opportunities and pitches

Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well as clients and vendor partners

Develop a close working relationship with client and agency brand teams to drive their understanding of media, and the offering capabilities in order to grow adoption of media as part of a holistic go‑to‑market strategy that has media KPIs connected to brand business KPIs for our clients

Develop, apply and share best practices for desk operations, communications, campaign management, cross‑departmental reach, measurement planning, and reporting that will be ongoing

Provide trends and POVs across our agencies to ensure we can communicate the value to our clients on a regular basis

Consistently evaluate new partnerships to grow and maintain a playbook of channel partners and tactics to drive robust and creative channel plans

Media Planning

Create intuitive presentations to be delivered to internal & external key stakeholders

Lead the development and presentation of detailed media recommendations along with respective external media partners

Collaborate with data science and analytics teams to develop measurement plans that include channels outside of media

Own the success and overall KPI result of assigned media programs and clients

Media Consulting

Assist in delivery of media strategy consultancy to internal agency staff and client teams

Provide liaison services between the Integrated Media Team and third‑party media agencies to align media strategies with AOR strategic foundation and maximize creative work by supporting agencies to reach their fullest potential via selected channel placements

Systems & Tools

Hands‑on experience with ad technologies including data management platforms, DSPs, SSPs, ad verification, and third‑party data providers is required

Familiarity with data visualization tools

Experience with ad serving solutions, tag management, and operations

Qualifications

6+ years’ progressive programmatic, ad operations or biddable media on the sales, agency or ad tech side

Experience designing and implementing pharmaceutical media campaigns

Knowledgeable in audience buying and vendor contacts and capabilities

Excellent presentation skills and history of successful client engagements

Exceptional organizational skills, multi‑tasking capabilities, and detail oriented

Strong analytical abilities and quantitative skills

The annual base salary for this position ranges from $115,000 to $130,000. Actual salary will vary based on qualifications, skills, competencies, and proficiency for the role. Some positions may include eligibility to earn commissions or bonuses based on company and/or individual performance.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).

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