Associate Media Director

Updated: June 23, 2026
Location: Santa Monica, CA, United States
Job ID: 16305

In this role, you will support the execution of our media strategy alongside the respective agency teams within Syneos Health. The Associate Media Director will also work with search, social and programmatic teams to deliver the most appropriate channel mix strategy for each target audience. Collaboration will also occur with our Data Science practice to ensure data is being used efficiently, and effectively driving ROI for our clients. The target audience for our clients includes Physicians, Nurses, Specialists, Patients, and Caregivers in the healthcare space. The Associate Media Director will own campaign management and execution of personalized media plans for this target audience that result in positive gains for our clients is core to success.

In addition, The Associate Media Director will be responsible for growing and maintaining all partnerships across our media group. These partnerships include database services, demand side platform providers, and direct buy media partners. They also will need deep experience in being hands on within a trading desk environment.

Provide input and recommendations on appropriate channel mix and consideration set development for your clients

Continuously improve our offering and look to scale appropriately

Work with partner agencies on new business opportunities and pitches

Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well clients and vendor partners

Develop close working relationship with client and agency brand teams to drive their understanding of media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients

Develop, apply and share best practices for desk operations, communications, campaign management, cross-departmental reach, measurement planning and reporting that will be ongoing

Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis

Consistently evaluate new partnerships to grow and maintain a playbook of channel partners and tactics to drive robust and creative channel plans

Media Planning

Create intuitive presentations to be delivered to internal & external key stakeholders

Lead the development of and presentation of detailed media recommendations along with respective external media partners

Collaborate with data science and analytics team to develop measurement plans that include channels outside of media

Own the success and overall KPI result of assigned media programs and clients

Media Consulting

Assist in delivery of media strategy consultancy to internal agency staff and client teams

Provide liaison services between the Integrated Media Team and third-party media agencies to

Ensure media strategies align with AOR strategic foundation

Maximize creative work by supporting agencies to reach fullest potential via selected channel placements

Systems & Tools

Hands‑on experience with ad technologies including data management platforms, DSP’s, SSP’s, ad‑verification, and 3rd party data providers is required

Familiarity with data visualization tools

Experience with ad serving solutions, tag management and operations

Qualifications

6+ years’ progressive programmatic, ad operations or biddable media on the sales, agency or ad tech side

Experience designing and implementing pharmaceutical media campaigns

Knowledgeable in audience buying and vendor contacts and capabilities

Excellent presentation skills, and history of successful client engagements

Exceptional organizational skills, multi‑tasking capabilities and detail oriented

Strong analytical abilities and quantitative skills

Benefits
The annual base salary for this position ranges from $115,000 to $130,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and/or individual performance.

Benefits include health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time.

Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability or any other legally protected status and will not be discriminated against. If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, including the use of this website, please contact us at: Email: [emailprotected] One of our staff members will work with you to provide alternate means to submit your application.

#J-18808-Ljbffr