USBAM Regional Marketing Generalist

Job Description
U.S. Bancorp Asset Management’s Marketing Group is seeking a full-time Regional Marketing Generalist to support our business. This role sits within Marketing’s Strategy and Planning team and partners closely with other regional marketers, the broader Marketing organization, and regional leaders and business development teams.

Key Responsibilities

Annually support the development and execution of regional marketing plans across brands, including various local government investment pools (LGIPs), in partnership with relationship managers

Implement region‑specific conference marketing strategy and execution, including planning, speaking topic development, and budget tracking in coordination with marketing leadership

Create and support email marketing campaigns, manage regional communications calendar, and coordinate distribution of email marketing

Partner with branding team to develop and align advertising, collateral, and related materials

Partner with the education specialist to support client education programs and CPE‑eligible offerings, including in‑person and virtual events

Support analytics and reporting for regional marketing activities to inform planning and audience targeting

Support additional marketing initiatives or ad‑hoc requests as needed

Basic Qualifications

Bachelor’s degree, or equivalent work experience

Two to four years of experience in marketing or related field

Preferred Skills/Experience

Bachelor’s degree in marketing, communications, or a related field preferred

Two to four or more years of experience in a marketing, project‑based, or related role preferred

Strong project management and organizational skills with a high level of attention to detail; experience with tools such as Microsoft Planner preferred

Clear, professional written and verbal communication skills, with the ability to work effectively in a collaborative environment

Proficiency in Microsoft Office Suite, including PowerPoint, Word, Excel, and Teams

Experience with CRM systems and email marketing platforms preferred

Familiarity with Adobe Creative Cloud preferred

Self‑motivated with the ability to work independently while taking direction as needed

Ability to manage multiple projects and deadlines in a dynamic, fast‑paced environment

Adaptable and comfortable shifting priorities based on business needs

Benefits

Healthcare (medical, dental, vision)

Basic term and optional term life insurance

Short‑term and long‑term disability

Pregnancy disability and parental leave

401(k) and employer‑funded retirement plan

Paid vacation (from two to five weeks depending on salary grade and tenure)

Up to 11 paid holiday opportunities

Adoption assistance

Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Hybrid/flexible schedule: in‑office expectation of 3 or more days per week with flexibility to work outside the office location for the remaining days.

Salary range: $71,400.00 – $84,000.00.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all facilities located in the United States and certain U.S. territories. Learn more about the E‑Verify program.

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