Marketing Operations Manager

Overview
We are seeking a dynamic and results‑driven Marketing Operations Manager to lead the day‑to‑day execution of marketing initiatives that drive member growth, engagement, and retention. This role is responsible for strengthening brand presence, ensuring consistency across all channels, and delivering measurable results aligned with organizational objectives.

Reports to
VP of Marketing

Key Responsibilities

Develop and execute integrated marketing campaigns to promote products and services, driving member acquisition and retention.

Translate brand strategy into effective omnichannel marketing plans.

Lead the development and execution of marketing initiatives across social media, email, SEO/SEM, and digital platforms (paid and organic).

Manage and mentor the marketing team, supporting professional development and daily execution of objectives.

Collaborate cross‑functionally to build and optimise marketing systems and channel performance.

Conduct market research and analyse trends to identify growth opportunities and competitive positioning.

Track and analyse campaign performance, adjusting strategies to maximise ROI.

Oversee website content management and ensure a consistent, user‑friendly brand experience.

Monitor competitors to identify gaps and opportunities in product and service offerings.

Maintain brand consistency across digital and physical touchpoints.

Manage social media strategy and content, partnering with internal stakeholders.

Oversee marketing project intake and workflow, ensuring efficient project assignment and delivery.

Leverage data tools and systems to identify opportunities for growth and product penetration.

Manage relationships with external vendors, agencies, and partners.

Prepare and publish marketing materials including newsletters, promotional content, and the annual report.

Make informed, independent decisions aligned with organisational goals.

Ensure compliance with all applicable regulations, including the Bank Secrecy Act.

Perform additional duties as assigned.

Education & Experience

Bachelor's degree in Marketing or a related field (or equivalent experience)

5+ years of marketing experience

3+ years of experience within a financial institution preferred

1+ year of leadership experience

Qualifications

Strong knowledge of marketing regulations within the financial industry

Proficiency in Microsoft Office 365 (SharePoint, Teams, Word, Excel, Outlook, PowerPoint)

Experience with digital marketing, web design, social media, and print media

Excellent verbal and written communication skills

Strong analytical skills with the ability to interpret market data and trends

Proven ability to lead, train, and motivate a team

Highly organised with strong project management capabilities

Proactive, results‑oriented mindset with strong ethical standards

Ability to work independently and collaboratively

What We Offer

Competitive wages

Career Growth / Robust Training Program

Work Life Balance

Top quality health insurance (Full Time)

Paid Time Off (accrued and available for use immediately)

Paid holidays

Banking hours / Closed on Sunday’s

Tuition Reimbursement

Employer Provided Retirement Benefits

401(K) Plan

Dental & Vision Insurance (Full Time)

Short & Long‑Term Disability (Full Time)

Life Insurance (Full Time)

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