Associate Director, HCP Marketing, Peer to Peer Education & Congress

Associate Director, HCP Marketing, Peer to Peer Education & Congress

At Insmed, every moment and every patient counts

and so does every person who joins in. As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you'll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person's contributions to meaningful progress. That commitment has earned us recognition as Science magazine's No. 1 Top Employer for five consecutive years, certification as a Great Place to Work in the U.S., and a place on The Sunday Times Best Places to Work list in the UK.
For patients, for each other, and for the future of science, we're in. Are you?
About the Role:

We're looking for an Associate Director, HCP Marketing, Peer to Peer Education & Congress on the HCP Marketing team to help us expand what's possible for patients with serious diseases. Reporting to the Senior Director, HCP & Payer Marketing, you'll own and execute innovative HCP educational initiatives

spanning personal and non-personal promotion, peer-to-peer (P2P) engagement, national speaker bureau programs, and congress strategy. You will work at the intersection of science, strategy, and execution, partnering cross-functionally to bring compliant, impactful programs to life for healthcare professionals and, ultimately, for the patients who depend on them.
What You'll Do:
In this role, you'll have the opportunity to lead the strategy and execution of innovative Peer-to-Peer (P2P) education programs and HCP engagements, in close partnership with Medical Communications (MedComm) and external agencies. You'll also:
Build and manage a National Speaker Bureau, collaborating with clinical experts and agency partners to identify, contract, and develop KOL speakers.
Spearhead the annual Speaker Bureau training program, ensuring all contracted speakers are trained compliantly and on-label.
Identify and champion new formats for effective peer-to-peer engagement
Own Insmed's presence at national and regional medical congresses

from strategic planning through on-site execution.
Coordinate all congress activities, including booth design, digital and print assets, scientific presentations, content development, and HCP engagements.
Define and report on success metrics.
Serve as the primary brand liaison to the MedComm Agency of Record, managing the relationship and ensuring high-quality, on-strategy deliverables.
Partner closely with Legal, Regulatory, Compliance, and Medical Affairs to ensure all programs are executed compliantly and aligned with brand strategy.
Collaborate with the financial business partner to manage program spend to budget, ensuring fiscal accountability.
Foster a culture of compliance across all initiatives and vendor relationships.
Who You Are:
You have a Bachelors degree along with 5+ years of pharmaceutical or biotechnology experience in brand management or marketing, with a track record of delivering strong commercial results. You are or you also have:
Experience in HCP personal and non-personal promotion strongly preferred.
Experience working with nationally recognized Key Opinion Leaders (KOLs) and managing external partners (agencies, consultants).
Specialty disease area experience preferred.
Sales experience a plus.
Proven ability to develop and implement marketing strategies and tactics that drive measurable commercial impact.
Demonstrated success collaborating with cross-functional, high-performance teams in a dynamic environment.
Strong relationship-building skills with the ability to influence stakeholders without direct authority.
Where You'll Work
This is a hybrid role based out of our Bridgewater, NJ office. You'll have the option to work remotely most of the time, with in-person collaboration when it matters most.
Travel Requirements
This role requires occasional domestic travel (approximately 10%).
Pay Range:
$155,000.00-201,500.00 Annual
Life at Insmed
At Insmed, you'll find a culture as human as our missionintentionally designed for the people behind it. You deserve a workplace that reflects the same care you bring to your work each day, with support for how you work, how you grow, and how you show up for patients, your team, and yourself.
Highlights of our U.S. offerings include:
Comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP)
Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration
401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance
Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities
Employee resource groups, service and recognition programs, and meaningful opportunities to connect, volunteer, and give back
Eligibility for specific programs may vary and is subject to the terms and conditions of each plan.