Marketing Manager

Department: Marketing

Reports To: Chief Executive Officer

Classification: Exempt

Work Arrangement: Hybrid - San Diego County

Compensation: $78,500.00 - $82,500.00 annually

Schedule: Monday - Friday | Full-Time

About Pacific Health Group
At Pacific Health Group, we are transforming healthcare by addressing social determinants of health and delivering innovative, community-based solutions that improve lives. Through programs such as Enhanced Care Management (ECM), Community Supports, Behavioral Health Services, Community Health Workers, Street Medicine, and other whole-person care initiatives, we help individuals navigate complex healthcare systems and access the resources they need to thrive.

Our mission is rooted in compassion, innovation, collaboration, and accountability. We are committed to strengthening communities, improving health outcomes, and expanding access to services through meaningful partnerships, community engagement, and strategic communication.

As a rapidly growing organization, we are seeking an experienced Marketing Manager to lead brand growth, community engagement, marketing strategy, and public-facing initiatives across Pacific Health Group and affiliated entities.

Position Summary
The Marketing Manager is responsible for the strategic planning, development, execution, and optimization of all marketing, branding, communications, community engagement, and public relations activities across Pacific Health Group and its affiliated entities.

This position serves as the operational leader of the marketing function and is responsible for driving brand awareness, community partnerships, patient and member engagement, referral source development, digital marketing initiatives, public relations efforts, and organizational visibility.

The Marketing Manager collaborates closely with executive leadership, healthcare partners, community organizations, vendors, media outlets, and internal departments to ensure all marketing initiatives align with organizational goals, regulatory requirements, and brand standards.

The ideal candidate is a highly organized, creative, data-driven leader with experience managing multiple projects, stakeholders, and priorities in a fast-paced environment.

Essential Duties And Responsibilities
Marketing Strategy & Leadership

Develop and execute comprehensive marketing strategies that support organizational growth, brand awareness, service line expansion, and community engagement

Translate executive vision into measurable marketing initiatives and campaigns

Lead annual and quarterly marketing planning, budgeting, forecasting, and performance reporting

Establish marketing KPIs, dashboards, and performance metrics

Identify new opportunities to increase organizational visibility, referral partnerships, and community impact

Ensure alignment between marketing initiatives and organizational objectives

Brand Management & Creative Direction

Maintain and strengthen brand integrity across all Pacific Health Group entities and affiliated organizations

Develop and enforce brand standards, messaging frameworks, tone of voice, and visual identity guidelines

Oversee the creation of marketing collateral, presentations, advertisements, social media content, videos, print materials, and promotional assets

Ensure consistent branding across all digital and physical touchpoints

Support the positioning and growth of affiliated brands while maintaining alignment with organizational objectives

Community Engagement & Strategic Partnerships

Develop and maintain relationships with healthcare providers, managed care organizations, community-based organizations, educational institutions, workforce development agencies, and strategic partners

Represent Pacific Health Group at networking events, conferences, community meetings, health fairs, and public engagement opportunities

Coordinate community outreach initiatives that increase awareness of Pacific Health Group services and programs

Identify opportunities to strengthen referral relationships and community partnerships

Support organizational volunteer initiatives, sponsorships, and community impact programs

Serve as a brand ambassador for Pacific Health Group throughout San Diego County and surrounding communities

Digital Marketing & Communications

Oversee digital marketing efforts including website management, SEO, SEM, email marketing, social media management, marketing automation, and online advertising

Monitor digital performance and continuously optimize campaigns to improve engagement and return on investment

Manage content calendars, publication schedules, and communication strategies

Develop and oversee organizational newsletters, email campaigns, and digital communications

Ensure all communications are accurate, compliant, audience-focused, and aligned with organizational goals

Public Relations & Media Relations

Develop and manage public relations strategies that enhance organizational visibility and reputation

Coordinate media opportunities, press releases, interviews, and community announcements

Build and maintain relationships with media outlets, journalists, and community influencersSupport executive leadership with public-facing communications and speaking opportunities

Assist with reputation management and crisis communication efforts when necessary

Marketing Operations & Project Management

Manage marketing projects from concept through execution and completion

Develop project plans, timelines, deliverables, budgets, and implementation schedules

Coordinate multiple initiatives simultaneously while ensuring deadlines and quality standards are achieved

Monitor project performance and provide regular updates to executive leadership

Identify project risks and develop proactive solutions

Ensure efficient use of marketing resources and budget allocations

Vendor & Agency Management

Serve as the primary point of contact for marketing vendors, agencies, consultants, photographers, videographers, graphic designers, and advertising partners

Manage vendor relationships, contracts, deliverables, timelines, and performance expectations

Ensure all external partners meet organizational standards for quality, professionalism, and compliance

Event Planning & Organizational Visibility

Coordinate internal and external events from planning through execution

Support conferences, leadership speaking engagements, networking events, health fairs, ribbon cuttings, and community initiatives

Manage event logistics, promotional materials, registrations, vendor coordination, and communications

Measure event outcomes and identify opportunities for future growth and engagement

Analytics & Performance Reporting

Maintain marketing dashboards and reporting systems

Track campaign performance, engagement metrics, referral growth, digital performance, and community outreach outcomes

Analyze marketing data and provide recommendations for continuous improvement

Prepare executive-level reports summarizing marketing activities, results, and strategic recommendations

Cross-Functional Collaboration

Partner with Operations, Revenue Cycle, Human Resources, Behavioral Health, Community Programs, Member Services, and Executive Leadership

Coordinate organizational initiatives that support growth, community impact, workforce development, and brand awareness

Facilitate communication among internal stakeholders to ensure successful project execution

Key Performance Indicators (KPIs)
Success in this role may be measured through:

Growth in brand awareness and community engagement

Increased referral source development and strategic partnerships

Campaign performance and return on investment

Website traffic, lead generation, and digital engagement metrics

Successful execution of events and community initiatives

Timely completion of marketing projects and campaigns

Growth in organizational visibility and media coverage

Stakeholder satisfaction and cross-functional collaboration

Minimum Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field required

Minimum five (5) years of progressive marketing experience

Minimum two (2) years of leadership, project management, or team oversight experience

Experience in healthcare, managed care, public health, behavioral health, or other regulated industries strongly preferred

Strong knowledge of digital marketing, branding, public relations, content development, and analytics

Experience managing vendors, agencies, and external partners

Exceptional communication, project management, organizational, and leadership skills

Proficiency with Google Workspace, Microsoft Office, CRM platforms, marketing software, and analytics tools

Valid California Driver's License and reliable transportation

Preferred Qualifications

Healthcare marketing experience

Experience working with community-based organizations and healthcare providers

Experience supporting multiple brands or service lines

Knowledge of HIPAA-compliant marketing practices

Experience with HubSpot, Salesforce, Canva, WordPress, Google Analytics, and marketing automation platforms

Requirements

Valid California Driver's License and active auto insurance meeting CA requirements

Reliable personal vehicle for daily work use

Successful completion of background check (including MVR)

Must be able to travel up to 60-70% within the county to conduct in person visits

Must successfully complete a Testlify skills assessment

Must have a reliable working laptop for the first 21 days of employment (personal equipment stipend) until company issues laptop is received

Must have effective Time Management skills

Must have internet speed of at least 300+ mbps download and 25+mbps upload

Must be proficient in technology, including documentation systems, case management platforms, and communication tools

Work Environment & Travel Requirements
This is a hybrid position requiring a combination of remote work and in-person attendance.

Frequent travel throughout San Diego County is required to support community partnerships, networking events, conferences, healthcare meetings, marketing initiatives, and organizational events.

The ideal candidate resides within or near Rancho Bernardo, Poway, Rancho Peñasquitos, Scripps Ranch, or surrounding North Inland San Diego communities to facilitate local engagement and travel.

Must be willing to work occasional evenings and weekends as needed.

Compensation & Benefits
Salary Range: $78,500.00 - $82,500.00 annually

Time Off & Leave

160 Hours of Paid Time Off (PTO)

12 Paid Holidays, including Birthday Holiday

One Floating Holiday after one year of employment

Four (4) Paid Volunteer Hours per MonthBereavement Leave, including Pet Bereavement Leave

Health & Wellness

90% Employer-Paid Employee-Only Medical Coverage

Dental and Vision Insurance

Flexible Spending Account (FSA)

Short-Term Disability, Long-Term Disability, and AD&D Coverage

Employee Assistance Program (EAP)

Financial & Professional Growth

401(k) with Company Match

Monthly Stipend

Professional Development Opportunities

Career Advancement and Internal Growth Opportunities

Culture & Employee Experience

Hybrid Work Environment

Quarterly In-Person Team and Company Events

Employee Discount Programs through Great Work Perks and Perks at Work

Mission-Driven Culture Focused on Innovation, Collaboration, Accountability, and Growth

Equal Opportunity Employer
Pacific Health Group is an Equal Opportunity Employer committed to fostering an inclusive workplace where all employees are treated with dignity and respect. We celebrate diversity and are committed to creating an environment where individuals from all backgrounds can thrive. All qualified applicants will receive consideration for employment without regard to any protected characteristic protected under applicable federal, state, and local law.

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