VP Marketing and Communications

Our Mission
To improve the health of the communities we serve through contemporary, innovative, quality healthcare solutions.

Schedule
Full Time

What You'll Do
The Vice President of Marketing and Communications, is an enterprise leader responsible for leading the strategic development and execution of marketing, branding, and communications initiatives across Freeman Health System’s multi‑state footprint and all markets and service areas. This system‑level role ensures consistent messaging, strengthens the organization’s reputation, and drives patient engagement, service line growth, physician alignment, and market expansion. The Vice President of Marketing and Communications oversees enterprise marketing, communications, digital strategy, media relations, brand management, and executive communications, while serving as a key advisor to the Chief Strategy Officer and executive leadership team.

Responsibilities
Enterprise Marketing & Growth

Develop and implement a comprehensive, system‑wide marketing and growth strategy aligned with organizational priorities

Lead service line marketing initiatives to drive patient acquisition, retention, and access

Support physician recruitment and referral development efforts

Oversee campaigns tied to priority service lines and key markets

Brand Strategy & System Positioning

Establish and govern enterprise brand strategy, standards, and positioning across all markets

Ensure consistency across all channels, locations, and service lines

Lead branding efforts for acquisitions, expansions, and new facilities

Strengthen overall brand awareness, preference, and competitive positioning

Communications (Enterprise‑Wide)

Oversee internal communications to support employee engagement and organizational alignment

Lead external communications, including public relations and media strategy

Direct crisis communications and reputation management efforts

Serve as a key spokesperson or media contact when appropriate

Executive Communications

Lead CEO and senior leadership messaging, speechwriting, and thought leadership

Support executive visibility, media engagement, and strategic communications

Develop system‑wide narratives for major initiatives, growth efforts, and transformation activities

Digital & Consumer Experience

Oversee website strategy and digital front door performance

Direct digital marketing, SEO/SEM, and paid media strategies

Lead social media strategy and consumer engagement efforts

Manage marketing technology platforms, analytics, and automation

Creative & Content

Oversee creative services and ensure high-quality brand execution

Direct system‑wide content development, storytelling, and campaign strategy

Ensure consistency in messaging and visual identity across all platforms

External Affairs & Stakeholder Engagement

Lead media relationships and external communications partnerships

Support community and stakeholder engagement in coordination with executive leadership

Manage agency relationships, vendor strategy, and marketing partnerships

Organizational Leadership & Management

Build and lead a high-performing, enterprise‑wide marketing and communications organization

Establish priorities, performance expectations, and accountability measures

Manage budgets, vendor relationships, and return on marketing investment

Partner with clinical, operational, and administrative leaders to support system strategy

Organizational Structure / Reporting Model

Leads a centralized, enterprise marketing and communications function with system‑wide accountability

Provides strategic oversight across all markets with coordinated local execution

Direct Oversight Typically Includes

Marketing & Growth

Communications & Public Affairs

Digital Strategy & Consumer Experience

Brand & Creative Services

Content & Social Strategy

Executive Communications

Market Alignment Model

Local or regional marketing teams operate in a matrixed structure:

Solid‑line accountability to CSO (strategy, standards, priorities)

Dotted‑line locally for day‑to‑day execution

Primary Partnerships

Physician enterprise (growth and recruitment alignment)

Operations (service line execution and access)

Human Resources (employer brand and internal communications)

Information Technology (digital platforms and infrastructure)

Adjacent Functions (Outside Direct Oversight)

Enterprise strategy and market planning

Business development and partnerships

M&A strategy and integration governance (CMCO supports branding and communications)

Enterprise Project Management Office (EPMO)

Enterprise KPI governance and performance analytics

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field (Master’s preferred)

12+ years of progressive leadership experience in marketing and communications, preferably in healthcare or similarly complex organizations

Demonstrated experience leading multi‑market, enterprise‑level marketing functions

Proven ability to drive growth through integrated marketing and consumer engagement strategies

Experience managing brand strategy, media relations, and crisis communications

Strong leadership, communication, and executive presence

Freeman Perks and Programs

For eligible full time and part time employees Freeman offers a wide variety of career opportunities, a great work culture and generous benefits, most starting day one!

Health, vision, dental insurance

Retirement with employer match

Wellness program with discounts to Health Insurance or Cash Bonus with Participation

Milestone payments with longevity of employment

Paid Time Off (PTO) or Flex time off (FTO)

Extended Sick Pay

Learning Center designated only for Freeman Family members

Payroll deduction at different locations such as The Daily Grind, Freeman Gift Shop, Cafeteria, etc.

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