VP Marketing and Communications

Vice President of Marketing and Communications
Schedule: Full Time
Responsibilities Enterprise Marketing & Growth Develop and implement a comprehensive, system-wide marketing and growth strategy aligned with organizational priorities
Lead service line marketing initiatives to drive patient acquisition, retention, and access
Support physician recruitment and referral development efforts
Oversee campaigns tied to priority service lines and key markets
Brand Strategy & System Positioning Establish and govern enterprise brand strategy, standards, and positioning across all markets
Ensure consistency across all channels, locations, and service lines
Lead branding efforts for acquisitions, expansions, and new facilities
Strengthen overall brand awareness, preference, and competitive positioning
Communications (Enterprise-Wide) Oversee internal communications to support employee engagement and organizational alignment
Lead external communications, including public relations and media strategy
Direct crisis communications and reputation management efforts
Serve as a key spokesperson or media contact when appropriate
Executive Communications Lead CEO and senior leadership messaging, speechwriting, and thought leadership
Support executive visibility, media engagement, and strategic communications
Develop system-wide narratives for major initiatives, growth efforts, and transformation activities
Digital & Consumer Experience Oversee website strategy and digital front door performance
Direct digital marketing, SEO/SEM, and paid media strategies
Lead social media strategy and consumer engagement efforts
Manage marketing technology platforms, analytics, and automation
Creative & Content Oversee creative services and ensure high-quality brand execution
Direct system-wide content development, storytelling, and campaign strategy
Ensure consistency in messaging and visual identity across all platforms
External Affairs & Stakeholder Engagement Lead media relationships and external communications partnerships
Support community and stakeholder engagement in coordination with executive leadership
Manage agency relationships, vendor strategy, and marketing partnerships
Organizational Leadership & Management Build and lead a high-performing, enterprise-wide marketing and communications organization
Establish priorities, performance expectations, and accountability measures
Manage budgets, vendor relationships, and return on marketing investment
Partner with clinical, operational, and administrative leaders to support system strategy
Requirements Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field (Master’s preferred)
12+ years of progressive leadership experience in marketing and communications, preferably in healthcare or similarly complex organizations
Demonstrated experience leading multi-market, enterprise-level marketing functions
Proven ability to drive growth through integrated marketing and consumer engagement strategies
Experience managing brand strategy, media relations, and crisis communications
Strong leadership, communication, and executive presence
Freeman Perks and Programs Health, vision, and dental insurance
Retirement with employer match
Wellness program with discounts to Health Insurance or Cash Bonus with Participation
Milestone payments with longevity of employment
Paid Time Off (PTO) or Flex time off (FTO)
Extended Sick Pay
Learning Center designated only for Freeman Family members
Payroll deduction at different locations such as The Daily Grind, Freeman Gift Shop, Cafeteria, etc.

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