Copywriter, Senior

What You’ll Work On

Write high‑impact copy for digital and print advertising such as display ads, paid social, email, out‑of‑home, and print, where every word earns its place.
Develop headlines, taglines, and CTAs that stop scrolling, build brand affinity, and drive engagement.
Lead copy development across integrated campaigns such as digital ads, out‑of‑home, landing pages, and email.
Write across short and long‑form with equal command.
Generate fresh campaign concepts that challenge conventional approaches and elevate Booz Allen’s brand presence.
Apply a clear understanding of audience psychology and what resonates with senior decision‑makers.
Translate highly technical subject matter into compelling, benefit‑driven messaging without diluting it.
Partner with design and art direction to develop cohesive, high‑impact creative.
Align messaging to brand priorities across awareness and engagement, including reach, recall, share of voice, and audience engagement.
Partner with digital and marketing teams to understand how copies are landing and refine accordingly.
Treat audience and campaign data as creative feedback and act on it.
Work across marketing, content strategy, and internal stakeholders from brief through post‑campaign evaluation.
Collaborate with design to ensure copies and visuals reinforce each other.
Manage multiple campaigns simultaneously in a fast‑paced, deadline‑driven environment.
Leverage AI‑enabled tools to accelerate ideation and workflow without sacrificing editorial rigor.
You Have

Experience in marketing copywriting, including brand awareness campaigns
Ability to display a portfolio showing ad copy alongside longer‑form campaign work
Ability to translate complex, technical subject matter into clear, compelling messaging
Ability to work cross‑functionally in fast‑moving, deadline‑driven environments
HS diploma or GED
Nice If You Have

Experience using AI tools to accelerate ideation, drafting, and creative exploration while maintaining a strong editorial voice
Experience with Adobe Creative Suite, including reviewing design comps and working within templates alongside creative teams
Compensation

The projected compensation range for this position is $69,400.00 to $158,000.00 (annualized USD).
Equal Employment Opportunity

All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.

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