Senior Customer Marketing Manager

Senior Customer Marketing Manager

The Ecosystem & Customer Marketing team is Mirakl's relationship marketing engine. We grow Mirakl's market leadership by building, activating, and amplifying a world-class ecosystem of customers, partners, and influential external voices — so that every relationship in our network becomes a driver of awareness, advocacy, and pipeline demand and acceleration.
We are a strategic growth accelerator. We operate with extreme ownership, a solutions mindset, and a bias toward high-impact work. Every program we build serves one of three objectives: awareness, advocacy, or pipeline demand and acceleration.
We are looking for a Customer/Ecosystem Marketing Senior Manager to own and drive customer, partner, and influencer marketing across North America and Latin America. This is a highly visible, cross-functional role that sits at the intersection of marketing, sales, alliances, and customer success — and one that requires both strong strategic thinking and extremely detailed execution instincts.
You will build authentic relationships with Mirakl's rapidly growing AMER customers, activate a network of strategic partners, and identify influential voices who can amplify Mirakl's market presence. You'll work closely with the global ecosystem team to bring Mirakl's platform value to life through the people and organizations that know it best.
Customer Marketing

Own customer advocacy strategy for the AMER region: identify, develop, and nurture a pipeline of engaged customer advocates
Expand advocacy pool that exists to develop more relationships across different levels within the customer teams
Drive cross-functional GTM launches with AMER customers; lead end-to-end co-marketing programs including PR, case studies, videos, and event speaking
Build customer relationships from the point of signature, introducing new customers to the power of joint marketing and community from day one
Develop and maintain the AMER customer story pipeline in collaboration with sales and business development — identifying gaps, targeting high-impact accounts, and producing assets that fuel sales and marketing programs
Partner with Sales and CS to field and centralize customer engagement requests, ensuring no customer is over-leveraged across competing asks
Represent the customer voice in AMER marketing programs: roundtables, webinars, events, and executive meetings
Partner Marketing

Own partner marketing relationships for key AMER ecosystem partners, including strategic consultancies, SIs, and technology partners
Build proactive half-year partner marketing plans that drive co-generated pipeline, brand visibility, and joint activations
Manage AMER partner events, sponsorships, and co-marketing programs with clear ROI accountability
Influencer & Community Marketing

Identify and cultivate relationships with key influencers, analysts, and thought leaders in the AMER commerce and marketplace ecosystem
Develop programs that mobilize influential voices to amplify Mirakl's market presence organically
Represent Mirakl at key AMER industry events; secure customer and partner presence at Mirakl's own events (including the Mirakl Summit)
Contribute to community-building initiatives that increase customer stickiness, peer learning, and long-term advocacy
What You Bring

6+ years of experience in B2B marketing, ideally in customer marketing, partner marketing, or ecosystem/community programs
Proven track record of building relationships at scale — with customers, partners, or communities — and turning those relationships into measurable business impact
Experience managing co-marketing programs from strategy through execution: case studies, GTM launches, events, PR, and digital programs
Strong cross-functional collaboration skills; comfortable working with Sales, CS, Alliances, PR, and Product simultaneously
Excellent written and verbal communication — you can write a compelling customer brief as easily as you can run an executive prep session
Strategic thinker with hands-on execution capabilities; you know when to zoom out and when to get things done
Experience in SaaS, marketplace, or e-commerce technology is a strong plus
Familiarity with tools like HubSpot, Salesforce, and LinkedIn Ads is a plus
What Success Looks Like

In your first 6 months, you will have:
Built your internal stakeholder map and established relationships with key Sales, CS, and Alliances partners in AMER
Audited the existing AMER customer advocate pool and identified the top gaps and opportunities
Launched or re-activated at least three AMER partner co-marketing program
Contributed customer voices (speakers, case studies, references) to at least three major AMER marketing program or event
Established a clear AMER ecosystem marketing plan with defined KPIs aligned to awareness, advocacy, and pipeline acceleration
Why This Role, Why Now

Mirakl is the global leader in marketplace and dropship technology, and our customer and partner ecosystem is one of our most powerful competitive differentiators. This role exists because that ecosystem in AMER is ready to be fully unleashed — and we're looking for the person to do it. You'll have the autonomy to build something meaningful, the support of a high-caliber global team, and direct exposure to some of the world's most recognized retail and commerce brands.
OTE Pay Range $135,000 — $171,000 USD