Senior Customer Marketing Manager

Senior Customer Marketing Manager

The Senior Customer Marketing Manager will shape how we engage, grow, and champion our customer base. In this high-impact role, you will be the primary architect of our customer journey, ensuring our users find continuous value and become vocal advocates for our AI-powered CLM. You'll join a collaborative team where you have the autonomy to evolve an existing foundation while building new, scalable programs that directly influence retention and expansion. This is an ideal role for a strategic thinker who enjoys the balance of high-level planning and hands-on execution.
Responsibilities:
Strategy & Lifecycle: Develop and lead the end-to-end customer marketing roadmap to improve onboarding, product adoption, and renewals.
Advocacy & Community: Build and scale programs that amplify customer voices, including case studies, user groups, advisory boards, and reference initiatives.
Cross-Functional Partnership: Collaborate closely with Product, Customer Success, and Sales to ensure a seamless experience and a unified voice across all customer touchpoints.
Storytelling: Partner with the Brand and Content teams to transform customer success data into compelling narratives that showcase real-world business impact.
Data-Driven Campaigns: Design segmented, multi-channel campaigns (email, in-product, and digital) that educate users and encourage deeper product engagement.
Feedback Loops: Operationalize customer insights to help inform the product roadmap and refine our market messaging.
Performance Tracking: Define and monitor key success metrics, such as Net Retention Rate (NRR), advocacy participation, and engagement health.
Requirements:
B2B SaaS Experience: Several years of experience in Customer, Lifecycle, or Product Marketing, ideally within a fast-growing software environment.
AI Curiosity: Experience (or a strong interest) in marketing AI-powered tools and translating technical capabilities into practical, user-centric benefits.
Collaborative Leadership: A track record of working across departments to achieve shared goals and build consensus.
Analytical Mindset: Familiarity with tools like Salesforce and HubSpot to track campaign health and customer health signals.
Adaptability: The ability to create structure and find paths forward in a dynamic, evolving environment.
Compensation for this role includes an annual base salary between $130,000 to $150,000. Candidates are eligible to participate in the company's benefit programs. LinkSquares is an Equal Opportunity Employer and does not discriminate based on any legally protected characteristics.