Lead Paid Social Strategist

About the RoleIf you're a senior paid social strategist who's tired of executing someone else's strategy and ready to build your own, this role was made for you.As a Lead Paid Social Strategist at ZGM, you'll own a portfolio of complex client accounts across both lead generation and eCommerce brands, including clients of our sister agency CAKE Commerce. You'll develop the strategy, lead the client relationships, and be accountable for real business outcomes: revenue growth, ROAS, customer acquisition, and long-term profitability.Our Paid and Organic Social teams operate as one integrated unit, working alongside content, community, and influencer colleagues. The result is a collaborative environment where your strategic thinking shapes the full picture, not just one slice of it.What You'll DoStrategy and Client LeadershipOwn paid social strategy for a portfolio of complex, multi-platform accountsLead quarterly business reviews, executive presentations, and strategic planning sessionsBuild performance forecasts, budget recommendations, and multi-quarter growth plansGet ahead of risks, opportunities, and platform shifts before clients have to ask.Paid Social ExecutionRun full-funnel campaigns across Meta, LinkedIn, TikTok, Pinterest, Reddit, YouTube, and emerging platformsLead tracking and attribution setup and maintenance: Meta Pixel, Conversions API, GA4, dynamic product ads, catalog feeds, and UTM frameworksDevelop audience strategies, creative testing roadmaps, and optimization frameworks that improve efficiency and results over timePartner with clients on merchandising, promotions, product launches, and seasonal planningCollaboration and Peer LeadershipWork closely with PPC, SEO, Creative, Analytics, Email, and Account teams to develop integrated strategiesMentor peers and contribute to frameworks and SOPs that improve quality across the teamSupport new business pitches, proposals, and agency thought leadership initiativesWhat You BringRequired6 to 8 or more years in paid social or paid media; agency experience preferredA track record of driving revenue and ROAS growth for eCommerce brandsDeep expertise across Meta, LinkedIn, TikTok, Pinterest, Reddit, and YouTubeStrong command of Meta Pixel, Conversions API, attribution modeling, and dynamic product advertisingShopify experience and fluency in eCommerce metrics including ROAS, MER, CPA, CAC, AOV, CVR, and LTVConfidence leading executive-level client conversationsThe ability to translate complex performance data into clear, actionable strategyNice to HaveInfluencer and/or affiliate marketing strategy experienceEnterprise-level budget management across multiple platformsProficiency with GA4, Supermetrics, or advanced social reporting toolsWho Thrives HereYou're equally comfortable in a strategy session with a C-suite client and in the weeds of a campaign audit. You take ownership seriously, share what you know freely, and push for better without making it harder on the people around you. You want a seat at the table where decisions get made, not just a list of tasks to execute.ZGM values accountability, sharp strategic thinking, genuine collaboration, and people who care about doing work that actually moves the needle for clients.Remote - U.S. based only
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