Marketing Coordinator

FULL TIME Opa-locka, FL, US

Company Overview
Invincible Boats and Yellowfin Yachts are two of the most respected names in premium offshore fishing. Built in Florida and designed for anglers who demand the best, Invincible's high-performance center consoles and catamarans and Yellowfin's iconic lineup – from 17-foot skiffs to 54-foot quad-engine center console yachts – represent the pinnacle of craftsmanship and performance. Both brands operate under Warbird Marine Holdings, a platform built to invest in category-leading boat builders without compromising their individual DNA.

Position Summary
The Marketing Coordinator supports marketing efforts across Invincible Boats and Yellowfin Yachts. This role executes campaigns, manages digital content, coordinates boat shows and events, and supports dealer marketing while maintaining each brand’s identity.

Digital Marketing & Content

Support the development and scheduling of content across social media platforms (Instagram, Facebook, YouTube) for both Invincible and Yellowfin

Coordinate email marketing campaigns including list management, content drafting, scheduling, and performance reporting

Assist in updating website content, product pages, and landing pages in coordination with the digital team

Monitor social media engagement and respond to community interactions in alignment with each brand's tone

Track and report on digital KPIs including traffic, engagement, open rates, and lead generation

Brand & Creative Support

Coordinate production of marketing materials including brochures, sell sheets, dealer kits, and digital assets

Manage relationships with external vendors including photographers, videographers, and print suppliers

Maintain organized asset libraries ensuring up-to-date photography, video, and brand guidelines for both brands

Assist in developing content for new model launches, ensuring consistent messaging across all touchpoints

Events & Boat Shows

Coordinate logistics for trade shows and consumer boat shows including the Miami International Boat Show, Fort Lauderdale International Boat Show, and regional events

Manage event materials, booth setup coordination, signage orders, and pre/post event communications

Serve as on-site support at select events, representing both brands with professionalism

Track post-event leads and coordinate follow-up with the sales team

Support dealer co-op marketing programs, providing approved assets and templates

Coordinate dealer communications including product updates, campaign toolkits, and promotional materials

Assist in building and maintaining dealer marketing portals and resource hubs

Administrative & Project Management

Maintain marketing calendars and project timelines across both brands

Track marketing budgets and process invoices in coordination with the finance team

Prepare reports and presentations for internal stakeholders and leadership reviews

Qualifications
Required

Degree in Marketing, Communications, Business, or a related field

2+ years of experience in a marketing coordinator or similar role

Proficiency with social media platforms and scheduling tools (e.g., Hootsuite, Later, or similar)

Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo)

Strong written communication skills with meticulous attention to detail

Ability to manage multiple projects simultaneously across two brands without losing focus

Proficiency in Microsoft Office Suite and Google Workspace

Preferred

Passion for boating, fishing, and/or the on-the-water lifestyle

Knowledge in center console boating, saltwater fishing, and industry basics

Experience in the marine, powersports, or outdoor/lifestyle industry

Familiarity with Adobe Creative Suite (Photoshop, InDesign, Illustrator)

Experience with CRM and marketing automation tools

Knowledge of SEO best practices and Google Analytics

What We Offer

Competitive base salary commensurate with experience

401(k)

Paid time off and company holidays

Equal Opportunity Employer
Warbird Marine Holdings, Invincible Boats, and Yellowfin Yachts are Equal Opportunity Employers.

E-Verify Notice
This employer participates in E-Verify to confirm the identity and employment eligibility of all new hires supporting our boat manufacturing operations. Verification is conducted through federal agencies, and employment is contingent upon successful completion of this process and maintaining valid authorization to work in the United States.

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