Lifecycle Marketing Manager

Lifecycle Marketing Manager

This role is responsible for owning and scaling the entire customer messaging ecosystem across email and SMS, ensuring every touchpoint across the lifecycle is timely, personalized, and performance-driven. You will take full ownership of a mature Braze environment and elevate it into a best-in-class lifecycle marketing engine spanning acquisition, onboarding, engagement, retention, and win-back. The position combines deep technical platform ownership with strategic marketing execution, requiring both systems thinking and hands-on campaign management. You will architect segmentation, automation flows, and data-driven personalization strategies that directly influence customer experience and revenue outcomes. Working closely with Product, Data, Growth, and Customer Success teams, you will shape how customers experience the brand from first interaction through long-term retention. This is a high-impact role for a marketer who thrives at the intersection of data, automation, and lifecycle storytelling. The environment is fast-moving, highly collaborative, and focused on measurable performance and continuous optimization.
Accountabilities:
You will own the end-to-end lifecycle marketing system, ensuring all email and SMS communications across the customer journey are effectively designed, delivered, and optimized for engagement, retention, and revenue impact. This includes both strategic ownership of the platform architecture and hands-on execution of campaigns and automated flows.
Own the Braze platform end-to-end, including Canvas architecture, segmentation design, event taxonomy, and data integration with CDPs such as Segment
Build and optimize lifecycle automation flows using advanced logic, personalization, and dynamic content to drive timely and relevant messaging
Manage all broadcast marketing campaigns including promotions, product education, launches, and re-engagement initiatives across email and SMS
Design and execute onboarding, transactional, and operational messaging such as prescriptions, lab updates, and refill communications
Develop segmentation and personalization strategies based on user behavior, lifecycle stage, and product usage patterns
Own deliverability strategy including sender reputation, authentication protocols, IP warming, and inbox placement optimization
Build reporting frameworks and dashboards to measure performance across engagement, conversion, and revenue attribution
Partner cross-functionally with Product, Engineering, Growth, Customer Success, and Creative teams to align messaging with business and customer needs
Requirements:

The ideal candidate brings deep experience in lifecycle and CRM marketing with strong technical fluency in Braze or comparable platforms. You are both a strategic marketer and a hands-on operator, capable of building systems, writing logic, and optimizing performance at scale.
46+ years of experience in lifecycle marketing, CRM, or retention marketing within a DTC or subscription-based environment
Strong hands-on expertise with Braze, including Canvas flows, segmentation, Liquid personalization, and campaign architecture
Experience integrating CDPs (preferably Segment) and managing event tracking schemas and real-time data flows
Proven track record managing both marketing and transactional messaging programs at scale
Strong understanding of email and SMS deliverability best practices, including authentication and sender reputation management
Experience with A/B testing and experimentation frameworks for campaign optimization
Proficiency in analytics tools such as Looker, GA, or similar platforms for lifecycle performance tracking
Strong copywriting and messaging instincts across email and SMS channels
Ability to work independently with high ownership and strong cross-functional collaboration skills
Bonus: experience in health, wellness, telehealth, or subscription commerce environments and familiarity with AI tools for marketing optimization
Benefits:

Competitive base salary with equity participation
Comprehensive medical, dental, and vision insurance coverage
Flexible remote work environment
Paid time off and flexible vacation policies
Access to wellness, health, and performance-focused programs
Learning and development budget for continuous growth
Opportunity to own a high-impact lifecycle marketing function end-to-end
Exposure to advanced CRM systems, automation tooling, and data-driven marketing practices