Social Media Corrdinator

Social Media Coordinator
POCAAN is seeking a creative, hands-on, and mission-driven Social Media Coordinator to grow our digital presence, amplify community voices, and promote our programs and impact.

This is a dynamic, multi-functional role. While social media and content creation are the primary focus, this position also supports communications, outreach, and day-to-day organizational needs. The ideal candidate is adaptable, collaborative, and passionate about social justice and community engagement and outreach.

Key Responsibilities

Develop and implement a comprehensive social media strategy aligned with POCAAN's mission and strategic plan.

Create, edit, and publish engaging content (photos, videos, graphics, reels, stories, captions)

Manage daily activity across platforms (Facebook, Blue, Instagram, LinkedIn, TikTok, and X)

Maintain a consistent posting schedule and content calendar (Content is posted at least daily or every other day).

Produce culturally relevant storytelling that highlights community outreach and impact

Capture and edit photo and video content for campaigns, events, and programs

Design graphics using Canva, Adobe Creative Suite, or similar tools

Develop creative campaigns that increase community awareness, engagement, and support

Ensure brand consistency across all digital channels

Respond to comments, messages, and inquiries in a timely and professional manner

Engage with community members, partners, and stakeholders online

Amplify voices and stories from the communities POCAAN serves

Build relationships that strengthen digital community presence

Promote events, health initiatives, outreach efforts, and advocacy campaigns

Support fundraising campaigns and donor engagement efforts

Collaborate with program teams to showcase services, outcomes, and success stories

Monitor social media performance (engagement, reach, growth, conversions)

Track trends and audience insights to improve strategy

Provide regular reports with recommendations for optimization

Assist with communications such as emails, outreach, and scheduling

Support event coordination, project tracking, and program promotion

Provide general support to leadership and team as needed

Help with occasional errands, on-site support, or community events

Qualifications
Required

2+ years of experience in social media, marketing, or communications

Strong content creation skills (photography, video, graphics, writing)

Experience managing multiple social media platforms

Excellent communication and storytelling skills

Ability to work independently and collaboratively in a fast-paced environment

Strong organizational skills and attention to detail

Preferred

Experience in nonprofit, public health, or community-based organizations

Proficiency with tools such as Canva, Adobe Creative Suite, CapCut, or similar

Knowledge of social media analytics tools (Meta Insights, Hootsuite, etc.)

Experience with culturally responsive or community-centered communications

BS in communications or related fields, a master's is preferred

Key Competencies

Creativity and innovation

Cultural humility and community awareness

Adaptability and willingness to "wear multiple hats"

Strong problem-solving skills

Passion for health equity, racial justice, and social impact

Additional Requirements

Reliable transportation and ability to attend events or community activities

Comfortable appearing in social media content (when needed)

Ability to occasionally work evenings or weekends for events

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