Account Executive Loyalty Marketing

Loyalty Account Executive

For nearly 40 years, Scenic Group has redefined luxury travel, gaining global acclaim for its award-winning river cruises, intimate yacht experiences, and meticulously curated land journeys. With a portfolio of renowned brands Scenic Luxury Cruises & Tours, Emerald Cruises & Tours, and Mayflower Cruises & Tours Scenic Group offers transformative experiences that provide unparalleled access to the world's most breathtaking destinations across all seven continents. Scenic Group US/LATAM is looking to hire a Loyalty Account Executive to join our team at our Hollywood, FL corporate office.
We are seeking a dynamic and detail-oriented Loyalty Marketing Account Executive to join our marketing team for Scenic Luxury Cruises & Tours and Emerald Cruises & Tours. The ideal candidate will be responsible for generating awareness of our customer loyalty programs, ensuring engagement, retention, events and overall satisfaction. This dual-branded role requires a creative thinker with strong organizational skills and a passion for building lasting relationships with our customers.

Responsibilities:

* Coordination of Loyalty Program Initiatives

* Communicate updates to the loyalty programs for the US & LATAM markets.
* Collaborate with cross-functional teams to integrate loyalty initiatives into overall marketing strategies.

* Customer Engagement Strategies & Event Coordination

* Develop and implement strategies to enhance customer engagement, including exclusive events, personalized offers, and targeted promotions.
* Organize and travel to loyalty events around the country to engage loyalty members.
* Manage budget for events, purchase ordering and oversee invoice processing.
* Provide post-event reporting.

* Communications and Reporting

* Create compelling content, including email campaigns, social media posts, and promotional materials, to communicate loyalty program benefits and updates.
* Assist with CRM data collection
* Craft engaging and personalized communication to nurture customer relationships and drive program participation.
* Answer inquiries and resolve issues from Contact Center and loyalty guests.

* Collaboration with Stakeholders

* Work closely with the marketing, sales, and contact center teams to align loyalty initiatives with overall business objectives.
* Collaborate with external partners, vendors, and agencies to optimize program performance and explore new opportunities.
* Utilize CRM data tools to measure the effectiveness of loyalty initiatives and provide regular reports to the marketing and leadership team.
* Identify opportunities for improvement based on customer behavior and feedback.

Qualifications:

* Bachelor's degree in Marketing, Business, or a related field.
* 1-2 years' experience in loyalty marketing or a similar role.
* Strong analytical skills with the ability to interpret data and draw actionable insights.
* Prior event experience (planning & executing) highly preferred.
* Excellent presentation, organizational, written and verbal communication skills.
* Proficiency in marketing tools and platforms, as well as Microsoft Office suite.
* Creative thinking and problem-solving abilities.
* Detail-oriented, organized and concise.
* Positive attitude, professional demeanor and adaptable to a changing environment.
* Ability to manage multiple tasks and deadlines in a fast-paced environment.
* Ensuring regulatory or brand compliance deadlines are met

What we offer:

* Generous vacation and paid time off policy
* Medical/dental/vision insurance
* Commuter benefits
* 401k (match)
* Dental insurance
* Healthcare spending or reimbursement accounts such as HSAs or FSAs
* Retirement benefits or accounts
* Employee discounts
* Job Type: Full-time

Work authorization: United States (Required) Note: Must be eligible for international travel (valid passport preferred). Scenic Tours USA, Inc. offers very attractive compensation package including a competitive salary and rich benefits package including, Medical, Dental and Vision coverage, Life Insurance, Short Term and Long Term Disability coverage and a 401k plan with a company match. Scenic Tours USA, Inc. is an Equal Opportunity Employer.