Communications & Social Strategist

This role will serve as the owner of PR and social media strategy and execution at Mendix.
Responsibilities Own PR strategy and work closely with global and regional agencies to develop compelling stories, pitch to media, and position the Mendix brand in the media
Identify top-tier media publications for the Mendix buyer audience
Act as a thought leadership expert in how we position Mendix to the broader market, and develop new opportunities to center executive spokespeople
Lead and execute a social media strategy that builds executive thought leadership and amplifies PR initiatives that drives engagement and reinforces brand positioning
Develop influencer strategy – both for executive leadership and for other personas – to increase brand awareness and reach across target buyers and users
Work closely with Siemens PR teams and leadership to ensure both Mendix and Siemens brands are positioned appropriately
Ownership over channel growth, referral traffic and brand recall goals and metrics
Qualifications You have 7+ years experience in PR for B2B companies
You have a curiosity around B2B marketing trends and developments online and are constantly on the lookout for the new thing in social media
You look beyond your specific function to understand what drives impact on business growth
You have experience building and executing in an enterprise account-based model
You have a proven ability building bridges across disparate organizations, uniting cross-functional teams under one strategy, with a proven track record of partnering across functions
You know the data inside and out for your business and use it to drive decision making
Pay Transparency Nondiscrimination Provision Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, click here (https:/
ew.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html).
California Privacy Notice California residents have the right to receive additional notices about their personal information. To learn more, click here (https:/
ew.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html).
Equal Employment Opportunity Statement Siemens is an Equal Opportunity and affirmative action employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. EEO is the law; applicants and employees are protected under federal law from discrimination.

#J-18808-Ljbffr