Content Marketing Manager

Content Marketing Manager

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.
Through our platform Captiv8, the industry's #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.
Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.
At Influential, you'll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You'll build, grow, and make an impact alongside top talent, leading brands, and the world's most influential creators.
Ready to join us?
We are seeking a Content Marketing Manager who will be the owner of all creator-facing content, communications, and storytelling for Captiv8's social commerce products, including Creator Storefronts and Affiliate Programs.
You will create high-quality content (written, visual, and short-form video), manage creator-focused social media channels, produce weekly newsletters, and support the growth of our top creator segments. You will also track social commerce metrics and partner closely with Product, Product Marketing, and Creator Success to share insights and recommend optimizations across the platform.
This role is ideal for someone who is a content creator themselves or has deep knowledge of creator workflows, social trends, and performance-driven content.
Responsibilities

Own all creator-facing content and communications for Captiv8's social commerce products.
Produce a weekly creator newsletter featuring program updates, product tips, trends, and curated content.
Develop and deploy ad-hoc email marketing campaigns to drive adoption, activation, and retention.
Create clear, compelling product copy for storefront features, affiliate instructions, onboarding flows, notifications, and in-platform messages.
Support updates to email onboarding drips, creator notifications, tooltips, and educational content.
Create, film, edit, and publish short-form content across Instagram, TikTok, and emerging channels to promote Captiv8's creator tools.
Run Captiv8's creator-facing social media accounts end-to-end (strategy, calendar, execution, reporting).
Develop content including:
Tutorials
Product explainers
Creator tips
Success stories
Feature launches
Trend-aligned short-form videos
Ensure brand voice is authentic, helpful, and aligned with what creators respond to.
Track performance metrics across storefront and affiliate programs (e.g., adoption rates, link creation, click-through, GMV indicators).
Identify insights, trends, and creator behaviors to inform product and operational improvements.
Share clear recommendations with internal teams (Product, Creator Success, Product Marketing) on how to optimize creator experience, drive conversions, and improve content performance.
Support top creator segments by:
Surfacing best practices
Highlighting success stories
Helping identify gaps in product or processes
Work closely with Creator Success to collect creator feedback and translate it into actionable product recommendations.
Qualifications

Bachelor's degree and 3+ years in Content Marketing, Social Media, or Creator-focused Marketing.
Demonstrated experience creating content across TikTok, Instagram, Reels, Shorts, or YouTube.
Strong writing skills: able to produce newsletters, product copy, and short-form content.
Comfortable reviewing and interpreting performance data to guide decisions.
Experience with email platforms, social scheduling tools, and basic design or editing tools.
Strong communication, organization, and project management abilities.
Passion for empowering creators and understanding creator workflows.
Bonus: You are a creator yourself (even at a micro level).
Additional Information

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.