Vice President, Digital Influence, CX

Vice President, Digital Influence, CXDeVries is looking for a senior digital leader who sits at the intersection of influencer marketing, paid strategy, and client experience. This VP will be responsible for running the account end-to-end

serving as the main client contact, leading the day-to-day relationship, and ensuring all workstreams ladder up to brand and business goals. They will oversee all earned, social, and influencer programs while connecting the dots across teams to ensure strategy is cohesive and impactful. This role is based in our New York Office, hybrid.The VP will own full-funnel influencer programsensuring they are architected from the start with paid amplification in mindwhile serving as a trusted client advisor and driving measurable business impact. The ideal candidate brings fluency in both the creator economy and paid media best practices, understanding how organic influence and paid distribution work together to maximize reach, efficiency, and conversion.Key ResponsibilitiesLead full-funnel influencer programs spanning awareness, engagement, and conversionincluding celebrity, creator, and ambassador partnerships across all major social platformsIdentify, negotiate, and manage influencer talent across tiers, channels, categories, and niches; navigate contracting and FTC complianceArchitect influencer programs with paid amplification built in from the briefpartnering with paid media teams to boost high-performing content, execute dark posts, and extend reach through whitelisting and creator licensing strategiesOwn post-campaign evaluation: ROI measurement, analytics platforms (e.g., CreatorIQ, Tagger), and optimization recommendationsServe as the senior day-to-day client partnerproviding proactive strategic counsel, adapting to executive audiences, and driving organic account growthOversee integration of all account work across earned media, influencer, social, and traditional channels into cohesive, measurable campaignsDefine KPIs, implement reporting frameworks, and present campaign performance with clear business impact to senior stakeholdersEducate clients unfamiliar with influencer marketing on best practices, platform nuances, and path-to-purchase measurementDirectly manage 2+ team members; mentor junior staff and cultivate a culture of excellence, accountability, and continuous growthLead and contribute to new business pitches; proactively identify growth opportunities within existing client accountsChampion influencer thought leadership internally and externallysharing platform updates, emerging tools, and industry best practicesManage program budgets, monthly reconciliation, forecasting, and year-end reconciliationsQualificationsRequired912+ years of experience in influencer marketing, social/digital strategy, or integrated communicationsagency experience strongly preferredDeep expertise across the creator economy, major social platforms, and influencer analytics/measurement toolsProven track record leading integrated, multi-channel campaigns and managing complex, cross-functional client accountsStrong influencer contracting and negotiation skills, including talent representation and multi-tier partnershipsExceptional presenter and communicatorconfident with C-suite clients and external audiencesExperience managing and growing teams in both local and remote environmentsPreferredFluency in paid media strategy and executionincluding whitelisting, dark posts, boosting, and creator licensingand how these connect to organic influencer programmingFamiliarity with large-scale product launches and CPG account environmentsAdvanced proficiency in influencer platforms (CreatorIQ, Tagger, or equivalent) and digital analytics toolsSalary range: 120,000-175,000DeVries has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate's background, relevant experience, and qualifications.DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.