Director of Marketing, eCommerce & Digital

About the Company
We are a fast-growing and innovative aftermarket parts provider supporting the retail petroleum and foodservice industries. We serve our customers by offering remanufactured, engineered, and resale products and solutions. Our growth strategy includes both organic efforts and growth through acquisition, and our culture is built upon these values:
The Customer is Always Served
Continuous Improvement
Invest in Our Employees
Uncompromising Ethics
Trust
Passion
Benefits
100% Employer Paid Medical and Dental plans
Vision insurance
100% Employer paid Life insurance
Annual Bonus Program
401k Matching
Paid holidays
Paid Time Off
Position Summary
Freedom Electronics is seeking a strategic, data-driven Director of Digital Marketing & eCommerce to lead and expand the companys digital marketing initiatives, eCommerce growth strategy, customer acquisition efforts, and digital customer experience. Reporting directly to the CEO, this leadership role will oversee the companys digital ecosystem while driving revenue growth, brand visibility, customer engagement, and online conversion performance.
Freedom Electronics is seeking to expand a rapidly growing eCommerce channel representing approximately 30% of company revenue, Freedom Electronics is investing in scalable digital growth strategies to support continued expansion. The Director will lead digital strategy, website performance, analytics, paid media, marketing automation, SEO, and online merchandising initiatives while managing outside agency and contractor relationships.
This role will also oversee a Marketing Communications Manager responsible for content creation, social media, trade shows, collateral development, and customer communications.
This is a hybrid role with approximately 75% remote flexibility; however, the candidate must be available to travel onsite as needed for leadership meetings, planning sessions, trade shows, video productions, and collaborative initiatives.
Essential Duties & Responsibilities
Digital Strategy & eCommerce Leadership
Develop and execute the companys digital marketing and eCommerce growth strategy aligned with overall business objectives
Drive online revenue growth, customer acquisition, conversion optimization, and digital engagement initiatives
Lead the evolution of the companys digital ecosystem including:
eCommerce platforms
Corporate websites
Customer portals
CRM and marketing automation systems
Email marketing platforms
Optimize digital customer experience, site usability, navigation, and conversion performance
Collaborate with internal teams to support product launches, promotions, pricing initiatives, and customer engagement campaigns
Website & Platform Oversight
Oversee website strategy, content structure, SEO initiatives, analytics, and ongoing improvements
Monitor website performance and user behavior using analytics and reporting tools
Partner with developers, agencies, and contractors on website enhancements and digital initiatives
Ensure all digital platforms are secure, scalable, brand-consistent, and optimized for performance
Paid Media & Demand Generation
Lead digital advertising strategy across:
Google Ads
LinkedIn
Meta/Facebook
Retargeting and display platforms
Manage campaign budgets, ROI analysis, lead generation, and conversion tracking
Develop and execute integrated campaigns supporting sales growth and customer retention
Analytics & Performance Measurement
Establish KPIs and reporting dashboards to monitor:
eCommerce growth
Conversion rates
Traffic performance
Campaign effectiveness
Customer engagement
Use data-driven insights to continuously improve marketing performance and customer experience
Present marketing performance updates and strategic recommendations to executive leadership
Leadership & Team Management
Direct and mentor the Marketing Communications Manager
Manage relationships with external agencies, freelancers, developers, and marketing vendors
Build scalable marketing processes and workflows that support continued company growth
Collaborate cross-functionally with sales, operations, engineering, customer service, and executive leadership teams
Brand & Strategic Marketing Support
Ensure consistent brand standards across all digital channels and customer touchpoints
Support long-term strategic marketing planning and business growth initiatives
Provide leadership on emerging digital trends, AI tools, automation technologies, and eCommerce best practices
Qualifications
Bachelors degree in Marketing, Business, Communications, or related field
7+ years of progressive experience in digital marketing, eCommerce, or marketing leadership roles
Proven experience driving online revenue growth and digital customer engagement
Strong understanding of:
eCommerce strategy
SEO and SEM
Google Analytics
Paid media management
CRM and marketing automation systems
Website CMS platforms
Experience managing external agencies and digital vendors
Strong analytical, leadership, communication, and project management skills
Experience in B2B, industrial, technology, electronics, manufacturing, or service-based industries preferred
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