Paid Media Specialist

Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) – Remote

Job Type: Full-Time, Remote Working Hours: U.S. Business Hours Reports To: Marketing Director / Head of Growth
About the Role

At Pavago, one of our clients is hiring a results-driven Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms.
This is not a campaign monitoring role.
You'll be responsible for:
Paid media strategy and execution
Lead generation and customer acquisition
Campaign optimization
Budget management
Landing page performance
Data analysis and reporting
You'll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making.
If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is a strong fit.
Google Ads Management

Plan, launch, and optimize campaigns across:
Google Search
Display
Performance Max (PMax)
Local Services Ads (LSA)
Manage:
Keyword research
Match types
Negative keywords
Bid strategies
Ad copy
Monitor budgets, pacing, and campaign performance daily.
Identify opportunities to improve efficiency and scale successful campaigns.
Meta Ads Management

Build and optimize campaigns across:
Facebook
Instagram
Manage campaigns across:
Brand awareness
Lead generation
Remarketing
Build and optimize:
Custom audiences
Lookalike audiences
Retargeting campaigns
Collaborate with creative teams to improve ad copy, images, videos, and creative performance.
Landing Pages & Conversion Optimization

Work with landing page platforms such as:
Unbounce
Instapage
Similar tools
Conduct A/B testing on:
Headlines
CTAs
Forms
Layouts
Improve landing page conversion rates through continuous optimization.
Performance Analysis & Reporting

Build weekly and monthly performance reports.
Monitor and report on:
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate
Click-Through Rate (CTR)
Identify trends, opportunities, and performance issues early.
Present actionable recommendations backed by campaign data.
Requirements

Must-Have Qualifications

3+ years of hands-on paid media management experience.
Strong experience managing:
Google Ads
Google Search
Performance Max
Local Services Ads (LSA)
Experience managing Meta Ads campaigns end-to-end.
Proven ability to optimize campaigns based on performance data.
Experience managing monthly advertising budgets of $50,000+.
Strong analytical and problem-solving skills.
Ability to manage multiple campaigns simultaneously.
Excellent written and verbal English communication skills.
Comfortable working independently in a remote environment.
Preferred Qualifications

Experience in:
Home services
B2B
Local service businesses
Familiarity with:
HubSpot
CallRail
CRM platforms
Call tracking systems
Experience supporting:
Multi-location businesses
Franchise organizations
Basic HTML and CSS knowledge for landing page updates.
What Makes You a Strong Fit

You think in business outcomes—not vanity metrics.
You treat advertising budgets like your own investment.
You proactively identify issues before they become problems.
You continuously test, optimize, and improve performance.
You stay current on advertising platform updates and industry trends.
You thrive in fast-paced, performance-focused environments.
You take ownership of campaign performance from strategy through optimization.
What a Typical Day Looks Like

Review campaign performance dashboards.
Optimize bids, budgets, audiences, and creatives.
Launch new Google and Meta campaigns.
Monitor campaign pacing and spending.
Test new ad copy, creatives, and landing pages.
Analyze campaign data and identify optimization opportunities.
Build performance reports and recommend growth strategies.
Collaborate with marketing leadership on campaign priorities.
In short: You'll drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversions, and maximizing return on advertising spend.
Key Performance Indicators (KPIs)

Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Click-Through Rate (CTR)
Lead quality and revenue contribution
Budget efficiency and campaign scalability
Why Join Us?

Own paid media strategy across multiple platforms.
Direct impact on lead generation and revenue growth.
Performance-focused environment with measurable outcomes.
Opportunity to work with modern advertising platforms and tools.
Fully remote role with long-term growth opportunities.
Career progression into:
Senior Paid Media Specialist
Performance Marketing Manager
Growth Marketing Manager
Head of Paid Media
Interview Process

Initial Screening Call
Recruiter Interview
Practical Assessment (Campaign Strategy & Optimization Scenario)
Client Interview
Offer & Onboarding
Apply Now

If you're passionate about paid media, thrive on optimizing campaign performance, and enjoy turning advertising spend into measurable business growth, we'd love to hear from you.