Digital Content Specialist

What We Offer

Competitive compensation and benefits

Work-life flexibility

Recognition and rewards

Development and career opportunities

A safe and inclusive workplace

Why You Will Love this Job
The Digital Copywriter and Content Specialist is responsible for creating compelling, customer‑focused digital content that elevates brand presence, supports marketing initiatives, and drives engagement across digital channels. This role develops written assets such as website copy, blog articles, email content, social media posts, and press releases. The ideal candidate combines strong writing skills with an understanding of SEO/GEO/AI, digital marketing best practices, and audience insights.

Responsibilities

Write clear, engaging, and on‑brand content for websites, landing pages, blogs, emails, social media, press releases, digital ads, and other digital touchpoints.

Create content that aligns with brand voice, style guidelines, and business objectives.

Develop long‑form and short‑form content tailored to specific campaign goals and audience needs.

Optimize content for SEO/GEO using keywords, metadata, and best practices.

Collaborate with designers, digital marketers, and product teams to refine messaging and improve content performance and layout presentation.

Partner with marketing stakeholders to understand campaign goals and translate them into digital content.

Work closely with Content Strategist to support content planning, calendar management, and publication schedules.

Create content testing plans and interpret analytics and adjust content accordingly.

Report to the Director of Lead Generation for the Home Energy business.

Work closely with the Home Energy Content Strategist on strategic messaging and tactics.

Partner closely with the consumer advertising team and digital experience team to ensure the content is written and designed to achieve business goals with respect to lead generation, website experience and optimization, and email communications.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, English, or related field (or equivalent experience).

3–5+ years of experience writing digital content for brands, agencies, or publishers.

Exceptional writing, editing, and storytelling skills with a strong portfolio.

Knowledge of SEO principles and content optimization techniques.

Familiarity with CMS platforms, social tools, and marketing technology.

Ability to multitask and meet deadlines in a fast‑paced environment.

Strong collaboration and communication skills.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

The Salary range for this position is $66,300.00-$83,500.00. The specific Salary rate offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location.

Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination, without regard to race, creed, color, ethnicity, religion, sex, pregnancy, childbirth, or related medical conditions, genetic information, age, national origin, citizenship, ancestry, caste, mental or physical disability, marital or familial status, sexual orientation, gender identity or expression, genetic information, political belief or affiliation, union membership status, military status, veteran status, or any other characteristic protected by national, state, local, or other applicable laws.

It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national, state, local, or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms, privileges, or conditions of employment because of a person’s physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities, in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment, please contact EnergyJobs@rehlko.com. Rehlko is an equal opportunity/affirmative action employer.

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