Marketing Manager

Position Summary

Under the general supervision of the Corporate Director of Marketing and the Administrator, the Sales & Marketing Manager plans, manages, and executes all sales and marketing functions for a senior living community, with the objective of maintaining established occupancy goals.
Key Responsibilities

Sales Objectives

Achieve sales and occupancy targets
Meet or exceed established objectives for occupancy, wait‑list, and overall sales
Track and report on sales‑related activities (e.g., call‑outs, appointments, follow‑ups)
Engage with Prospects and Families

Host on‑site tours and appointments for visitors and walk‑ins
Conduct interviews to assess each prospect’s needs
Address special needs or objections to close contracts
Complete all required paperwork for applications, contracts, and residency leases
Marketing & Lead Generation

Plan and execute marketing events such as open houses, seminars, and community outreach events (both on‑ and off‑site)
Develop and maintain relationships with external vendors and referral sources
Make public presentations, network, and attend community events to generate qualified leads
Maintain Referral Networks

Identify, foster, and sustain relationships with healthcare providers, community organizations, and service groups
Actively participate in clubs, societies, and service organizations to promote Wesley Woods
Administrative & Reporting

Documentation & Record‑Keeping

Keep accurate electronic and manual records for marketing programs, sales activities, referral sources, and prospect files
Prepare and submit periodic occupancy reports and other required documentation
Ensure all financial, insurance, and medical documentation is secured for approval of residency
Move‑In Coordination

Oversee weekly move‑in schedules and monitor inventory of available residences
Track transitioning residents and forecast inventory availability based on attrition
Maintain and update the priority wait‑list
Competitive Analysis & Budgeting

Conduct regular competitive analyses to track pricing and services offered by other communities
Create and manage an annual budget for occupancy development, including marketing collateral (brochures, newsletters, postcards, flyers, etc.)
Determine product and equipment needs, and implement controls for inventory and supplies
Resident Move‑In Support

Assist prospects with interior selection, processing renovation forms, and coordinating third‑party vendors
Review all residency contracts and related forms to ensure compliance and accuracy
Collaboration & Professional Development

Cross‑Functional Collaboration

Work closely with maintenance and housekeeping to ensure the community’s presentation meets Wesley Woods standards
Collaborate with community, corporate, and advisory partners as needed
Establish and maintain positive working relationships with all members of the leadership team and volunteers
Travel & Meetings

Ability to travel and participate in multi‑disciplinary leadership team meetings and professional events, both on‑ and off‑site
Continuous Learning

Participate in career development opportunities, including meetings, professional training, and development seminars
Proactively identify and recommend improvements to procedures and interdepartmental processes
Other Duties

Perform additional tasks as assigned to support community goals and objectives
Physical Requirements

Stand, walk, sit, use hands to finger/handle, reach with hands and arms, climb or balance, stoop, kneel, crouch, or crawl, talk or hear, taste or smell
Lifting & Exertion

Up to 10 lbs.: Yes
Up to 25 lbs.: Yes
Up to 50 lbs.: Yes
Up to 100 lbs.: Yes
Over 100 lbs.: Yes
Qualifications

Bachelor’s degree in business, marketing, public relations or related field
Five or more years of related experience; experience selling senior housing, retirement or health care services preferred
Excellent computer skills, including word processing, spreadsheets and experience with CRMs
Exceptional interpersonal and communication skills; able to make sales and marketing presentations to a variety of people
Working Conditions

Normal office environment in a geriatric community. Ability to lift up to 25 lbs. Physical demands may vary depending on assigned work area and tasks. Close eye work (computers, typing, reading and writing).
Benefits

Wesley Woods Senior Living offers a comprehensive benefit plan to eligible team members to include health, dental, vision, retirement benefits, short‑term disability, long‑term disability and paid time off.
Conditions of Employment

All offers of employment with Wesley Woods are conditioned upon completing and passing a background check, drug test, and participating in vaccine programs (e.g., Covid‑19, Flu, TB testing). All job applicants applying for Wesley Woods Senior Living will undergo testing for the presence of illegal drugs as a condition of employment. Any applicant with a confirmed positive test will be denied employment. Applicants will be required to submit voluntarily to a specimen test at a laboratory chosen by Wesley Woods, and by signing a consent agreement will release Wesley Woods from liability. If the physician, official or lab personnel has reasonable suspicion to believe that the job‑applicant has tampered with the specimen, the applicant will not be considered for employment. Wesley Woods will not discriminate against applicants for employment because of a past history of drug abuse. It is the current abuse of drugs, preventing employees from performing their jobs properly that will not be tolerated. Wesley Woods is a Drug Free Company. Individuals who have failed a pre‑employment test may initiate another inquiry with the company after a period of no shorter than six (6) months, but they must present themselves drug‑free as demonstrated by urinalysis or other tests selected by WWSL.
EEO / AA Statement

Wesley Woods does not discriminate in employment on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, or veteran/Reserve/National Guard status.

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