Search Engine Marketing Analyst

Position Overview

The Search team is responsible for driving traffic and visibility to DigiKey’s website from search engines through both paid and unpaid efforts. The Search Engine Marketing Analyst is responsible for the implementation and management of paid search marketing campaigns, working with internal and external partners to drive business growth through search engine traffic.
Responsibilities

Handle day‑to‑day paid search campaign management, including budget allocation, ad copy testing, and campaign optimizations.
Analyze daily performance data from multiple sources to uncover insights and drive continuous improvement.
Develop and maintain performance reports that summarize activity against departmental KPIs.
Conduct ad copy testing, oversee budget allocation, and ensure campaigns follow best practices.
Partner with cross‑functional teams (Segment Marketing, Regional Marketing, Supplier Business Development, Analytics) to integrate SEM into broader digital initiatives.
Partner with major search engines (Google, Bing) and agency teams to optimize performance and implement new opportunities.
Stay current on SEM platform updates, search marketing trends, competitive insights, and industry best practices.
Identify translation needs for campaigns and coordinate with the internal translation team.
Collaborate with senior leadership on strategy and budget allocation based on account and campaign performance.
Understand where key data resides across internal systems and engage the appropriate contacts to access necessary information.
Support program growth by increasing customer volume and profit through high‑quality campaign management and strategic projects.
Take on additional responsibilities as assigned by the SEM Managers and Leadership.
Travel as needed.
Required Experience & Skills

High School Diploma or equivalent.
1‑3+ years SEM or marketing experience.
Bachelor’s degree in marketing or a similar field of study (preferred).
Ability to work independently and manage multiple projects.
Ability to provide feedback in a positive manner.
Ability to hold self and others accountable to delivering business results.
Strong analytical, communication, and project management skills.
Ability to thrive in a fast‑paced environment.
Experience with the following tools/systems:

Google Ads
Microsoft Ads
Google Merchant Center
SA360
Analytics platforms (Google Analytics GA4, Sigma, etc.)
Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
International search platforms (Yahoo Japan, Baidu, Naver, 360)

Physical Requirements

Generally, spend the workday sitting at a workstation and operating computer devices such as a keyboard, mouse, and screen. Perform repetitive motions that involve or affect the hands, head, and other parts of the body.
Compensation

The base pay range for this position is $24.75 to $34.00 per hour. Pay is influenced by experience, skills, and other factors.
Equal Opportunity Statement

DigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, to apply and be considered for open positions. If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1‑800‑338‑4105 or careers.us@digikey.com.

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