Search Engine Marketing Analyst

Responsibilities Handle day‑to‑day paid search campaign management, including budget allocation, ad copy testing, and campaign optimizations
Analyze daily performance data from multiple sources to uncover insights and drive continuous improvement
Develop and maintain performance reports that summarize activity against departmental KPIs
Conduct ad copy testing, oversee budget allocation, and ensure campaigns follow best practices
Partner with cross‑functional teams (e.g., Segment Marketing, Regional Marketing, Supplier Business Development, Analytics) to integrate SEM into broader digital initiatives
Partners with major search engines (Google, Bing) and agency teams to optimize performance and implement new opportunities
Stay current on SEM platform updates, search marketing trends, competitive insights, and industry best practices
Identify translation needs for campaigns and coordinate with the internal translation team
Collaborate with senior leadership on strategy and budget allocation based on account and campaign performance
Understand where key data resides across internal systems and engage the appropriate contacts to access necessary information
Support program growth by increasing customer volume and profit through high‑quality campaign management and strategic projects
Take on additional responsibilities as assigned by the SEM Managers and Leadership
Travel as needed
Qualifications High School Diploma or equivalent
1‑3+ years SEM or marketing experience
Bachelor’s degree in marketing, or similar field of study (preferred)
Demonstrates ability to work independently and manage multiple projects
Demonstrates ability to provide feedback in a positive manner
Demonstrates ability to hold self and others accountable to delivering business results
Strong analytical, communication, and project management skills
Ability to thrive in a fast‑paced environment
Experience in the following tools/systems: Google Ads, Microsoft Ads, Google Merchant Center, SA360, analytics platforms (Google Analytics (GA4), Sigma, etc.)
Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
Familiarity with international search platforms (Yahoo Japan, Baidu, Naver, 360)

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