Sr Associate, Brand Communications

Senior Associate of Global Communications The Senior Associate of Global Communications will join a dynamic team that supports Mattel’s brands, products, and campaigns with best‑in‑class communications strategies that create maximum value for the company. The position is located in El Segundo, California, and reports to the Senior Director of Global Brands Communication. This role supports the development and execution of public relations campaigns and communications programs across Mattel’s portfolio of doll brands, including Barbie, American Girl, Polly Pocket, Monster High, Disney Princess, and more.
What Your Impact Will Be Support the development and execution of public relations programs for Mattel’s portfolio of dolls brands, partnering closely with the Senior Director and cross‑functional teams to bring brand stories to life through earned channels.
Collaborate with internal teams and external partners to develop communications materials, including press releases, media alerts, briefing documents, Q&A, fact sheets, talking points, and other campaign assets.
Assist in the planning and execution of product launches, brand campaigns, corporate initiatives, and cultural moments that support business objectives and brand reputation.
Draft messaging and executive briefing materials to support media interviews, speaking engagements, events, and other communications opportunities.
Support executive social media content development related to Mattel brands, products, and company initiatives.
Coordinate day‑to‑day activities with external agency partners, helping to manage timelines, deliverables, approvals, and campaign execution.
Build and maintain relationships with media and industry contacts while supporting outreach efforts that generate positive brand awareness and engagement.
Monitor media coverage, industry trends, and cultural conversations to identify opportunities and insights that inform communications planning and storytelling.
Support issues management and communications preparedness efforts by helping develop materials, gathering information, and coordinating stakeholder communications as needed.
Track, analyze, and report on campaign performance, media coverage, and communications results, helping to identify learnings and recommendations for future programs.
Manage multiple projects simultaneously while maintaining strong attention to detail, meeting deadlines, and adapting to evolving business priorities.
What We’re Looking For An interest and passion for purposeful impact in children’s lives around the world.
Bachelor’s degree in Journalism, Communications, Marketing, Public Relations, or a related field.
3+ years of experience in public relations, communications, or a related field, preferably within an agency, entertainment, consumer products, lifestyle, or in‑house communications environment.
Demonstrated experience supporting integrated communications campaigns from planning through execution.
Strong writing, editing, and verbal communication skills, with the ability to tailor messaging for different audiences and platforms.
Strong organizational and project management skills with the ability to manage multiple priorities in a fast‑paced environment.
Ability to develop thoughtful recommendations and execute against plans with guidance from senior team members.
Experience collaborating with cross‑functional partners and external agencies.
A proactive, solutions‑oriented mindset and willingness to take initiative while working both independently and collaboratively.
Strong attention to detail and commitment to delivering high‑quality work.
Interest in pop culture, media, social platforms, consumer brands, and the evolving communications landscape.
The pay range is indicative of projected hiring range; however, base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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