Tier 3 Certified Program Lead & Media Strategy Expert

We’re looking for a strategic, hands‑on leader to drive dealer‑level marketing performance across our OEM‑certified ecosystem. As the Tier 3 Certified Program Lead & Media Strategy Expert, you’ll shape and govern our Tier 3 program—owning media strategy, data activation, and partner performance—while connecting OEM strategy to real dealer outcomes.

Key Responsibilities:
What You’ll Do

Lead and evolve the Tier 3 Certified Program across media, websites, data, and retail tools

Own the Tier 3 media strategy across Paid Search, Paid Social, Programmatic (CTV/OTT), and automotive endemic platforms

Drive data and identity activation (Epsilon, CDPs, tagging) across dealer websites and campaigns

Establish closed‑loop measurement from media → engagement → lead → sale

Manage and optimize a network of certified partners, ensuring performance and compliance

Increase dealer adoption through clear playbooks, training, and storytelling

Deliver insights and optimization strategies across the full funnel

Basic Qualifications:

Bachelors Degree Required

Minimum 7 years in

automotive digital marketing, Tier 3 media, or OEM program management

Deep expertise in

dealer‑level media and co‑op environments

Strong understanding of the automotive ecosystem (web providers, endemic, agencies, data partners)

Experience with

data frameworks

(Epsilon, CDPs, tagging strategies)

Hands‑on experience with

Google Ads, Meta, programmatic, and analytics tools (GA4, CRM, Adobe)

Preferred Qualifications:

Increased dealer participation in the

Tier 3 Certified Program

Improved media performance ( lower CPL, higher ROAS, stronger conversions )

Scaled adoption of

data and measurement frameworks

Measurable lift in

VDPs, leads, and sales

Reduced waste and improved alignment across Tier 1, 2, and 3

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