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Product Marketing Director

Virtual Vocations Inc · New York, NY, USA · Remote ·

Job type:
Full Time

To support the growth of Visier's core SaaS product, the remote Product Marketing Director will own the go-to-market strategy, develop differentiated messaging, and act as the voice of the buyer to drive customer expansion and retention.
Key responsibilities

Own the go-to-market strategy for key Visier solutions, driving growth across acquisition, expansion, and retention
Develop and operationalize differentiated positioning and messaging that articulates business value and enhances competitive edge
Lead product and feature launches with measurable impact on awareness, pipeline, and adoption

Required qualifications

5+ years' experience in B2B SaaS product marketing with proven outcomes in strategic initiatives impacting growth and customer adoption
Ability to translate complex technical capabilities into clear business value for senior buyers
Experience leading through ambiguity and prioritizing outcomes over perfection
Commercial mindset, framing decisions in terms of revenue impact and market opportunity
Exceptional storytelling and messaging skills that drive action and conversion