Digital Strategist

Apply now: Digital Strategist, Remote. Start date is Mid-August for this 3-month contract (potential contract-to-hire) position.

Job Title:

Digital Strategist

Location-Type:

Remote
Start Date:

Mid-August
Duration:

Contract, 3 months (September - November), potential contract-to-hire
Compensation Range:

$30.67/hr - $38.50/hr
Benefits:

Eligible for Health, Dental, Vision, and 401K
Visa Sponsorship:

Not eligible for visa sponsorship

Job Description:
The Digital Strategist will step in to manage and execute the client's digital marketing campaigns, reporting, and SEO initiatives across paid and organic channels during a defined coverage period.

Job Summary
• Run and manage active digital marketing campaigns across paid social and search platforms from setup through optimization
• Pull and compile analytics reports using Google Analytics to track campaign performance and inform strategy
• Monitor and enhance SEO performance using intermediate to expert-level practices
• Make content and structural edits to the client's WordPress site as needed
• Manage paid media budgets and optimize spend across Meta, LinkedIn, and Google SEM
• Leverage Zapier for workflow automation and integration tasks
• Research and apply AI tools to support campaign efficiency and execution

Minimum Requirements:
• 5 years of experience in digital marketing
• Hands-on experience with SEM and paid social media management across Meta, LinkedIn, and Google
• Demonstrated ability to set up, manage, and optimize campaigns end-to-end, including experience overseeing at least $25K in monthly media budget
• Intermediate to expert-level SEO experience, including ongoing monitoring and performance improvement
• Proficiency with Google Analytics for gathering and interpreting campaign data
• Experience using Zapier for automation and workflow integration
• Willingness to actively research and use AI tools to support marketing work

Preferred Qualifications:
• Experience in tourism, destination, or attractions marketing (e.g., zoos, aquariums, theme parks, Visit-brand destination marketing)
• Familiarity with WordPress editing and content management
• Ability to work core hours of 8:30am - 3:30pm CT, Monday through Thursday, with prompt responsiveness during those hours
• Location in Baton Rouge, LA; New Orleans, LA; or Houston, TX for potential in-office availability