VP, Marketing Strategy (Rock, Alternative, & Country)

Job Title: VP, Marketing Strategy (Rock, Alternative, & Country)

Team Overview
The Marketing department at Warner Records is the strategic engine of the label. We cultivate global trajectories for artists through research, creative disruption, and front‑line campaign leadership. From ideation to post‑mortem we develop integrated marketing plans that increase market share and build global fandoms.

Your Role
As VP, Marketing Strategy you will serve as chief strategist for a roster of emerging talent to global icons, leveraging deep knowledge of the Rock, Alternative and Country landscapes to build distinct, competitive identities for our artists. This high‑visibility role blends creative intuition and data‑backed decisions to transform artistic vision into commercial dominance.

Key Responsibilities

Develop comprehensive marketing strategies, campaigns, and goals across all development stages that position our artists as global stars.

Analyze artist fan bases and create growth strategies to expand those audiences.

Collaborate across departments to launch integrated campaigns that drive consumption, sales, cultural relevance, and audience growth.

Lead internal artist task forces and management status calls, ensuring all departments (Digital, Sync, Radio, Publicity) remain on‑strategy.

Work directly with Creative Services to maintain a consistent, compelling visual and narrative thread across consumer touchpoints.

Conduct rigorous post‑mortem analyses for priority launches to refine future initiatives and maximize ROI.

Continuously analyze real‑time data to mandate decisions, manage fluid marketing plans extending 12 months or more.

Identify and secure high‑impact partnerships across sports, LGBTQ+, lifestyle, and retail spaces to broaden artist reach.

Manage global project budgets with full accountability and spend optimization.

Act as primary liaison between artist/management and the label to align vision and marketing matters.

Represent Warner Records at shoots, shows, and industry events with professional standards.

About You

Must not simply execute tasks but build blueprints for success; relentless pursuit of unique initiatives.

Has proven ability to derive actionable conclusions from real‑time data while preserving the artist’s creative vision.

Exhibits executive presence to manage internal relationships and lead high‑stakes creative discussions.

At least 8 years of senior marketing experience at a major record label, specifically within Rock, Alternative, or Country.

Desired Qualifications

A portfolio of successful campaigns where you personally led the strategy from inception to global commercial success.

Compensation
Annual Salary: $150,000 – $175,000

Work Requirements
Minimum of 4 days per week required in the office to foster collaboration and strong working relationships.

Warner Music Group is an Equal Opportunity Employer.

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