Marketing Manager

About the FHC:
Formed in the Summer of 2010, the Fraternity Housing Corporation (FHC) elevates the value of Alpha Gamma Delta membership by providing safe, competitive, and attractive housing and storage facilities for the members of Alpha Gamma Delta. The FHC fulfills its mission through professional property management and prudent financial management, as well as innovative, diligent, and future‑focused investments in property and property improvements. The FHC owns or leases more than 95 Alpha Gamma Delta homes, dorms, lodges, suites, and storage spaces across the United States and is committed to providing the highest quality property management support for each unique chapter served.

Job Summary:
The Engagement and Marketing Manager is the voice of the FHC. A storyteller, relationship builder and brand ambassador, helping current and potential constituents understand the value of the Alpha Gamma Delta facility experience. Success is defined by the ability to communicate effectively and creatively with a wide audience, produce quality work against hard deadlines and to be proactive in the continued execution of the FHC growth and development strategy.

Duties/Responsibilities:

Manage and direct FHC communications and marketing efforts to build trust and affinity for the FHC experience

Create and manage content of FHC print, web, email marketing, social media materials, and member/officer training resources utilizing the Fraternity Marketing and Communications team social media and graphic design support when necessary

Manage and maintain the FHC Communication Calendar

Conceptualize, create and facilitate events and promotional materials for special events, fundraising campaigns and other FHC or Fraternity projects

Stay abreast of advancing technologies and marketing trends and apply to current projects

Serve as photographer and videographer as needed

Manage the print and special marketing materials creation process internally and with outside vendors

Guide and manage the FHC’s constituent engagement and education efforts

Support training and education for IHQ-based and locally based staff members

Support collegiate member(s), parent(s), officer(s) and advisor(s) training and education in close conjunction with the Fraternity

Work with the Alpha Gamma Delta Foundation to complete and market Educational Area Grant campaigns

Partner with Fraternity staff to promote overlapping organizational initiatives, as needed

Assist with different elements of the Business Development cycle

Other duties as assigned

Required Knowledge/Skills/Abilities:

Equal parts people-person and project coordinator

An excellent communicator, great listener and captivating storyteller with strong verbal and written skills

Flexible, able to adapt to changing needs, shift priorities as required and enjoy working in a fast‑paced environment

Adept at critical thinking and able to trouble‑shoot and problem‑solve collaboratively and independently

Able to demonstrate sound decision‑making in high pressure conditions with minimal oversight

Enjoy collaborating with diverse teams throughout the enterprise

Ability to collect information from a variety of sources and distill into a marketing message

Detail‑oriented and organized while managing multiple projects

Willing to seek out and engage in new opportunities for personal and professional development

Passionate about the fraternity/sorority experience and able to connect with multi‑generational constituents

Comfortable with Facebook, Twitter, Pinterest, Instagram, LinkedIn and other social media sites

Working knowledge of Microsoft Office and Adobe Suite; membership in Alpha Gamma Delta, another Greek organization, and/or knowledge of Greek letter organizations preferred

Education:

Bachelor’s degree required, preferably in business, journalism, communications, public relations, marketing or related field

Experience:

1‑3 years of work experience in communications, marketing, public relations or related field

Experience with email marketing software, Adobe Suite, WordPress, Canva, and/or Alchemer (or another survey software) preferred

Membership in Alpha Gamma Delta or another college‑based social fraternity or sorority preferred

Competencies:

Customer focus – Build strong customer relationships and deliver customer‑centric solutions

Communicates effectively – Develop and deliver multi‑mode communications that convey a clear understanding of the unique needs of different audiences

Situational adaptability – Adapt approach and demeanor in real time to match the shifting demands of different situations

Cultivates innovation – Create new and better ways for the organization to be successful

Collaborates – Build partnerships and work collaboratively with others to meet shared objectives

Physical Demands and Work Environment:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment is primarily in an office environment but involves frequent work performed from out‑of‑office locations for job related activities and occasional activities which are outdoors. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform the essential functions:

Ability and willingness to travel out of state for up to a week at a time

Must possess a valid driver’s license

Ability to lift and carry 35–50 pounds at times for a distance of 20 feet

Other Duties:
The above statements are intended to describe the general nature and level of work being performed in this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Equal Employment Opportunity Policy:
We are an equal opportunity employer and do not discriminate in hiring or employment based on race, color, religion, national origin, gender, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law.

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