Senior Director of Marketing & Communications

Janicki Industries is an innovative, family-owned aerospace company located at the foot of the Cascades. We focus on engineering and manufacturing complex projects for companies in the aerospace, defense, and space industries.

We are looking for a Senior Director of Marketing and Communications to join our growing team.

This position is located on-site in Sedro-Woolley, Washington State.

POSITION DESCRIPTION

The Senior Director of Marketing and Communications will serve as the company's top marketing leader, responsible for building and executing a modern, enterprise-level marketing strategy that matches our growth trajectory. This leader will own brand positioning, digital presence, social media, content, campaigns, and marketing operations - transforming a strong foundation into a high-impact function capable of supporting aggressive business development and talent acquisition goals across aerospace, defense, and advanced manufacturing markets.

This is a hands-on strategic leadership role. The ideal candidate is equally comfortable setting multi-year brand strategy and rolling up their sleeves to execute - owning the website overhaul, launching a consistent social content calendar, and coaching a growing team. The following essential job functions are performed as the Senior Director of Marketing and Communications

Brand Strategy & Market Positioning

Own Janicki's brand identity, voice, and visual standards across all external-facing channels
Develop and execute an integrated marketing strategy aligned to the company's future growth goals
Conduct market and competitor analysis in aerospace, defense, and advanced manufacturing to identify whitespace opportunities
Collaborate with Business Development and executive leadership to align marketing strategy with BD priorities and contract pursuit efforts
Digital Presence & Website

Lead a comprehensive redesign and ongoing governance of the Janicki Industries website - including architecture, content, SEO, and UX
Establish a rigorous editorial and publishing cadence that ensures the website is consistently current, accurate, and compelling
Own SEO/SEM strategy and performance; oversee paid digital campaigns as appropriate
Implement analytics infrastructure (Google Analytics, SEMrush, etc.) to track traffic, lead quality, and content performance
Social Media & Content Marketing

Build and manage a structured, consistent social media content calendar across LinkedIn, Instagram, YouTube, and other relevant platforms
Develop a content strategy that showcases Janicki's capabilities, culture, innovation, and employee stories to attract both customers and talent
Oversee production of high-quality content assets - video, photography, case studies, thought leadership, and project spotlights
Establish posting frequency standards and accountability systems to maintain a predictable, professional presence
Campaign Execution & Demand Generation

Plan and execute multi-channel campaigns across digital, social, email, trade shows, and industry publications
Partner with BD and technical teams to create compelling proposal support materials, capability briefs, and client-facing collateral
Manage trade show strategy, presence, and ROI tracking for key industry events
Internal Communications & Culture

Oversee the company newsletter and internal communications infrastructure, ensuring clarity and consistency of messaging across a distributed workforce
Partner with HR and Operations to support employee engagement, recognition, and major company milestones
Serve as a communications partner to leadership for major announcements including facility launches, contract wins, and organizational changes
Team Leadership & Operations

Recruit, develop, and lead a high-performing marketing team; manage internal staff and external agency/vendor relationships
Build and manage the marketing budget with a focus on ROI and cost-effectiveness
Establish KPIs, dashboards, and reporting rhythms to measure and communicate marketing performance to senior leadership
Stay current on emerging marketing technologies, AI-assisted tools, and industry trends; bring relevant innovations to the function
Standard Requirements

Must work effectively under pressure, meeting multiple concurrent deadlines with high-quality output
Must be present and punctual; reliable attendance is a condition of employment and an essential function of this role
Performs other duties as assigned
QUALIFICATIONS

Due to our ITAR and EAR regulations, applicants must be a US Citizen or of Legal Permanent Resident Status as defined by 8 U.S.C. 1324b (a) (3).
EDUCATION/EXPERIENCE

Bachelor's degree in Marketing, Communications, Business, or a related field required
MBA or Master's degree in a relevant discipline preferred
Minimum requirement for all positions: high school diploma or GED
10+ years of progressive marketing experience, including at least 3 years in a senior leadership role with direct report management
Demonstrated success building or transforming marketing functions in a B2B, industrial, government contracting, or technical manufacturing environment
Proven track record of leading website redesigns and managing digital marketing programs at scale
Experience developing and managing social media programs with measurable audience growth and engagement outcomes
Background in aerospace, defense, advanced manufacturing, or government contracting highly preferred
Skills & Competencies

Expert command of digital marketing channels: SEO/SEM, social media, email, content marketing, and paid digital
Strong analytical capability; proficiency with Google Analytics, SEMrush, HubSpot, or comparable platforms
Exceptional written and verbal communication skills in English; ability to translate highly technical content for diverse audiences
Strategic thinker with the ability to balance long-horizon planning with near-term execution demands
Demonstrated ability to lead and develop teams in a fast-paced, growth-stage environment
Strong cross-functional collaborator; comfortable partnering with BD, HR, Operations, and executive leadership
Budget management experience and financial acumen sufficient to justify marketing investments and demonstrate ROI
ADDITIONAL INFORMATION

Salary range for this role is between

$155,000 - $220,000 , plus discretionary bonus, 401(k) matching, vacation, and health benefits. The range provided is Janicki's estimate of the base compensation for this role. Actual amount offered will be based on job-related and non-discriminatory factors such as experience, location, education, training, skills, and abilities
By applying for this job, you are expressing interest in this position and could be considered for other career opportunities where similar skills and requirements have been identified as a match. Should this match be identified, you may be contacted for this and future openings
BENEFITS

Medical, dental, and vision insurance with employer contribution
Disability insurance as well as Life/AD&D insurance
HSA (Health Savings Account) with employer contribution and FSA (Flexible Savings Account)
401k with employer matching
Paid time off and paid holidays (including two floating holidays)
Education reimbursement program
Several shift options
Premium pay for off-shifts

Janicki Industries is an Equal Opportunity Employer. Janicki Industries does not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, marital or familial status, physical or mental disability, genetic information, age, retaliation, veteran/military service status, or any other legally protected status. Janicki is proud to be a military friendly employer.

Applicants or employees wishing to view a copy of Janicki Industries' Affirmative Action Plan for veterans and individuals with disabilities, or applicants requiring reasonable accommodation to the application/interview process should notify the Human Resources Department at (360) 404-1997.

As a federal government contractor and a recipient of federal funding, Janicki is required to abide by federal drug testing requirements (including preemployment drug testing for cannabis). Additionally, because of Janicki's work on aerospace products and the high volume of safety sensitive positions, Janicki takes the safety of its employees very seriously and requires that employees pass a preemployment drug test prior to starting employment.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.