Brand Manager

A little bit about our team
WMX is Warner Music Group’s merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, vip ticketing, retail, licensing and direct-to-consumer experiences.

We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients business. From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist’s creative vision.

WMX combines the global scale of Warner Music Group with an entrepreneurial, hands‑on approach. We value collaboration, ownership, and curiosity, and we’re building a forward‑thinking team that’s excited to evolve how artists reach and engage their audiences.

Your role
As a Brand Manager, you are responsible for managing artist accounts and developing product strategy with creative oversight across a lineup of artists. You serve as the central lead for each artist, advocating for their vision and business throughout online sales, concert merchandise, premium ticketing, retail, and licensing. You are also responsible for driving projects through internal teams including building, manufacturing, promotional efforts, advertising, data acquisition, ecommerce operations, and finance. You are accountable for maintaining budgets and revenue targets for your roster, while partnering closely with marketing and advertising teams to optimize commercial performance.

Here you’ll get to

Act as the primary point of contact and strategic lead for a roster of artists and their teams

Build and maintain strong relationships with artists, management, and label partners

Develop and implement artist strategies across ecommerce, touring merchandise, VIP, storefronts, and brand partnerships

Drive artist approvals across product, creative, touring, sales, and rights management initiatives

Coordinate cross‑functionally with creative, production, marketing, ecommerce, and finance teams

Own artist calendars, key achievements, and performance tracking

Manage budgets, revenue targets, and overall P&L performance for assigned accounts

Oversee product development and creative direction in partnership with artists and internal teams

About you

2-3 years of experience in an operational or similar role

Experience working with or alongside artist management companies and or labels

Deep hands‑on experience with the systems and day to day operations of a merchandise and/or D2C company

Ability to collaborate effectively across creative, social, e-commerce, and operations teams

Highly analytical with a creative, forward‑thinking approach

Great communication skills

Has managed a P&L

Thrive in a very time-sensitive, deadline-meeting capacity

Ability to adapt smoothly to shifting priorities

Responsible with sensitive/confidential info

Available to work outside of standard work hours for time-sensitive business needs

We’d love it if you also had

Creative abilities or the ability to use Photoshop

Experience with social media management

An understanding of production methods (namely screen printing and embroidery)

A love for artists on Warner Music Group

You have a passion for music and entertainment

Salary ranges are included for job postings where required by law.

Salary Range: $75,000 to $89,380 Annually . The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.

Warner Music Group is an Equal Opportunity Employer.

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