Social Media Strategist

Social Media Strategist

J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We're passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.
At J/PR, we're incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.
You are a Strategist ready to bring your creativity, analytical mindset, and collaborative style to J/PR. You make it your personal mission to craft results-driven content calendars, building engaged communities for social media accounts. Our ideal Social Media Strategist has developed a confidence that is validated by results and has started to master the delicate balance between surging ahead and asking for help. You're a role model to junior staff making time to mentor and you thrive off of increased client interaction, eager to share well thought out ideas. You anticipate your managers needs, are the right hand to our senior team members, and proactively look for opportunities to elevate our content creation process because you value creativity and results as much as we do. If this sounds like you, then please read on!
The Social Media Strategist is a critical part of the social media team. This is the level where you'll begin to manage the day to day client communications, including the external editing process for our client's Editorial Calendars. You'll also take a lead role in content creation efforts (from creating shot lists, to securing models, to executing the content missions and post-production of imagery). Not only can you understand the long term goals and strategy of the account, you can also then connect those goals and the overarching strategy to the content missions shot lists. Through your content creation efforts on both the organic and paid fronts, you help to create our clients' storylines for the next month, next quarter, and maybe even next year.
Account + Client Management
Assist in the development and presentation of annual strategic plans
Act as client first-responder for imagery requests and photo needs and content calendar requests
Participate actively in internal meetings and be an active voice on all client calls / in-person meetings
Guide student interns and post-grads
Content Calendars
Maintain client's social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
Draft mockups and captions for monthly content calendars
Own the external editing with client through editorial calendar platform
Publish content to Instagram and Facebook in agreed upon cadence
Create on-brand Instagram Stories for clients
Content Production
Develop content mission shot list and itinerary from the shoot flow and working with them to ensure they have scheduled/booked everything internally
Research and source models/influencers for content shoots
Maintain meticulous management of content archives for each client
Liaise with account teams to understand overarching client goals, and then connect those to content mission goals, shot lists and itineraries
Schedule, hire and procure in advance the appropriate models, influencers, vendors, and props for content shoots
Liaise with client contact(s) to confirm itinerary and content mission logistics
For Social Media Strategist who create content/ Content Producer-specific role:
Photography lead in content creation (video, photo, graphic) at on-property shoots
Manage post-production on all content shoots in Adobe Lightroom and Adobe Photoshop
Execute end-to-end content creation efforts (video, photo, graphic) at on-property shoots, managing small productions as you go (locations, set pieces, talent, etc.)
Community Management
Oversee team's UGC (user generated content) request efforts
Lead reactive community management efforts ensuring Post-Grad, Assistant, Coordinator or Community Manager is diligently maintaining cheat sheet
When relevant, oversee proactive community management efforts, assisting more junior team members in identifying successful tactics leading to follower growth
Paid Social
Suggest relevant content calendar boosting and working with Social Account Lead to flag for consideration
Look at monthly reports and historical insights to identify content performance trends for content boosting and dark ads consideration
Reporting
Create monthly reports with insights. Share recommendations for content calendar shifts internally and apply to next month's calendar
Review and contribute to weekly updates
Other
And other tasks, projects, or duties as required
Attend conferences, workshops, and events on behalf of the agency
Experience
College Degree or comparable experience required
At least 2 years of experience with digital marketing and/or social media
Experience using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics
Experience using content management tools such as HeyOrca, Sprout Social, etc.
Experience supporting paid social media campaigns on Facebook and Instagram
Experience editing photos (Adobe Photoshop/Lightroom)
Experience in Facebook Business Manager, Power Editor, Ads Manager, Microsoft Office, Outlook, Canva
Agency experience preferred
Travel and/or hotel industry experience preferred
Requirements
Ability to travel for client needs
Computer skills, including Word and Excel in a Microsoft Windows environment
Excellent oral and written communication skills
Excellent interpersonal skills, and experience in a hospitality environment is a plus
Excellent time management and organizational skills
Must be able to identify and resolve problems in a timely manner
Skills in establishing & maintaining effective, respectful & professional relationships with other employees and clients
Basic understanding of Facebook, Twitter and Instagram
Foundational understanding of Influencer engagement
Must have a valid passport for international travel
Benefits
Competitive base salary: $24 - $29 commensurate with experience and location
Partially sponsored medical, dental, vision, and pet insurance premiums
Monthly Cell Phone Stipend
401K with matching
Commission
Year-end discretionary bonus
Accrued PTO
Birthday PTO
Flexible Release Fridays
Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
Hybrid office schedule
Corporate ClassPass discounts
Milestone gifts at 1, 5, and 10 years
Annual holiday and summer parties, plus regular socials
Ongoing training and development opportunities
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
Applicants for employment must possess work authorization for the country in which they are applying, which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY J Public Relations (J/PR) and 20Two Studio (Studio) strongly support equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted