US Marketing Manager

Job Description
About the role:

The US Specimen Manager Marketing Manager will support the execution of marketing and product management initiatives for the U.S. Specimen Management assigned portfolio. This role focuses on driving disciplined execution of in-market priorities, enabling commercial success through strong cross-functional collaboration, and supporting growth initiatives across traditional clinical settings and emerging care environments, including home collection.

Portfolio & Commercial Execution

Support development and execution of annual marketing and go-to-market plans aligned to U.S. Specimen Management priorities

Execute tactical marketing initiatives including value proposition deployment, sales enablement tools, campaigns, and launch readiness

Support lifecycle management activities such as line extensions, in-market optimization, and sunset planning

Partner cross-functionally with Sales, Finance, Supply Chain, Regulatory, and Global Marketing to ensure alignment and timely delivery

Home & Alternative Collection

Support marketing initiatives related to home collection and alternative care settings, including decentralized testing and consumer‑adjacent use cases

Adapt portfolio messaging, value propositions, and tools to address home collection scenarios while maintaining brand and compliance alignment

Partner with Innovation, Global Marketing, and Commercial teams to support pilot programs and targeted market initiatives

Contribute to understanding customer, patient, and channel needs within emerging care models

Internal Insights & Voice of Customer

Support collection and synthesis of internal and external insights including field feedback, customer interactions, and competitive intelligence

Translate insights into actionable inputs to inform marketing plans, messaging refinement, and execution priorities

Maintain structured understanding of customer needs and competitive dynamics

Ensure insights are documented and shared across the team

Performance Tracking & Analytics

Track portfolio performance metrics including sales trends, forecast assumptions, and initiative impact

Support post‑launch reviews and ongoing performance assessments

Enable data‑driven execution through disciplined reporting and analysis

About You:
You combine your analytical rigor, with a customer‑centric thinking to provide execution excellence.

Minimum Required Education and Experience:

Bachelor’s degree required; MBA or advanced degree preferred

At least 4 years of experience in marketing, product management, or commercial roles

Strong analytical and tactical skills, including spreadsheet proficiency, collateral development, forecasting, and competitive analysis

Demonstrated creativity in marketing tactics and problem‑solving

Ability to influence cross‑functional teams and manage competing priorities in a high‑growth environment.

Excellent oral and written communication skills; active listener and effective team player

Track record of continuous learning and adaptability

Ability to travel up to 30% domestically

Preferred Qualifications

Master’s Degree

Experience in Healthcare, Med Device, Diagnostics or Life Sciences

Benefits
Annual Bonus

Potential Discretionary LTI Bonus

Potential reimbursement of vehicle use/mileage

Potential reimbursement of phone use

Health and Well‑being Benefits

Medical coverage

Health Savings Accounts

Flexible Spending Accounts

Dental coverage

Vision coverage

Hospital Care Insurance

Critical Illness Insurance

Accidental Injury Insurance

Life and AD&D insurance

Short‑term disability coverage

Long‑term disability insurance

Long‑term care with life insurance

Other Well‑being Resources

Anxiety management program

Wellness incentives

Sleep improvement program

Diabetes management program

Virtual physical therapy

Emotional/mental health support programs

Weight management programsGastrointestinal health program

Substance use management program

Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit

Retirement and Financial Well‑being

BD 401(k) Plan

BD Deferred Compensation and Restoration Plan

529 College Savings Plan

Financial counseling

Baxter Credit Union (BCU)

Daily Pay

College financial aid and application guidance

Life Balance Programs

Paid time off (PTO), including all required State leaves

Educational assistance/tuition reimbursement

MetLife Legal Plan

Group auto and home insurance

Pet insurance

Commuter benefits

Discounts on products and services

Academic Achievement Scholarship

Service Recognition Awards

Employer matching donation

Workplace accommodations

Other Life Balance Programs

Adoption assistance

Backup day care and eldercare

Support for neurodivergent adults, children, and caregivers

Caregiving assistance for elderly and special needs individuals

Employee Assistance Program (EAP)

Paid Parental Leave

Support for fertility, birthing, postpartum, and age‑related hormonal changes

Leave Programs

Bereavement leaves

Military leave

Personal leaveFamily and Medical Leave (FML)

Jury and Witness Duty Leave

Primary Work Location
USA NJ - Franklin Lakes

Salary Range Information
$120,300.00 - $192,400.00 USD Annual

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectionate or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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