Strategic Marketing Manager

Are you ready to move your career forward and help shape our company’s and customers’ futures?

If you aspire to challenge yourself, work with the best in the industry and join a successful team where you can make a meaningful contribution, then we invite you to join us at Ketjen Corporation, a provider of advanced catalyst solutions to leading producers in the petrochemical, refining, and specialty chemicals industries. Together, we can create a legacy marked by innovation, excitement, and energy.

Knowledge and experience

University degree in Chemical Engineering, or equivalent through work experience

Minimum 5 years Product line Management and Marketing experience

Technical or scientific literacy and innovation management experience

Business acumen – Understand the impact of decision on business impact

Customer and market insights around the FCC business

Brand management and product positioning management

Solid background in SAP, cost models and economic evaluation

Outstanding communications and interpersonal skills

Ability to work independently, goal orientated

Key Focus/Responsibilities

Market and Customer Insight

Deep, decision‑ready understanding of markets, customers, and demand drivers

Portfolio Strategy & Lifecycle Management

Optimize segment portfolio over time

R&D Direction & Innovation Returns

Ensure innovation efforts translates to commercial advantage

Manage business case

Value Proposition, Positioning & Messaging

Manage branding and product placement in print media, digital media and conferences

Create the product line marketing narrative and organize collateral to support narrative

Commercial Enablement & Market Execution

Enable Sales in the selling process, understanding customer buying behavior

Financial Performance & Product P&L

Manage economic outcome of the product line

Price, CM strategy and execution

Governance, Alignment & Decision Ownership

Drive alignment and decisions across functions

Maintain competitive intelligence database

Support Strategic Marketing Director in day‑to‑day business

Work with other product line managers to ensure a consistent approach for activities

Monitors regulatory and federal/state HSE programs and initiatives that may have an impact on the business and communicates risks and/or opportunities to Business Management

Accountabilities

Product Line Strategy & Direction.

Alignment with market trends, financial goals, manufacturing assets and competitive behavior

Product P&L, Price strategy and contribution margin

Product portfolio and lifecycle accountability

Ideation, New product development and introduction

Product launch, drive market adoption and product phase out

Portfolio optimization

R&D direction and outcomes

Translate product line requirement into R&D actions

Market implementation of new product developments

Market insight and track competitive activity

Market segmentation and prioritization

Track competitive positioning vis‑à‑vis competitive

Sales enablement and commercial execution of new product introduction

Clear value propositions, technical positioning, competitive intelligence

Capture customer/market feedback for strategy adjustment

Benefits of Joining Ketjen

Competitive compensation

Comprehensive benefits package

A diverse array of resources to support you professionally and personally.

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