Senior Product Marketing Specialist (m/w/d)

SHD Solutions GmbH is looking for you to join our team as soon as possible!

Location:

Andernach or remote

Your challenge with us
Do you want to help shape the success of innovative software products and turn complex ideas into clear, compelling messages? Then you’ve come to the right place!

As a

Senior Product Marketing Specialist , you will define how SHD products are positioned in the market. You will develop strong value propositions, and clear messaging that translate product capabilities into customer value.

Product Marketing at SHD focuses on

market insights, positioning, narrative development and go-to-market strategy . The role works closely with Product Management, Sales, Design and our international marketing team to turn customer and market insights into impactful messaging and GTM initiatives.

Brand, design and content execution are handled by the central marketing organisation and external partners. Product Marketing provides the strategic foundation through positioning, narrative and messaging.

Your Responsibilities
Market Analysis & Customer Insights
Analyse markets, competitors, and industry trends to identify opportunities
Conduct customer research and develop buyer personas and journeys
Translate insights into actionable recommendations for product and marketing strategy

Go-to-Market & Positioning
Define value propositions for products and solutions across different target segments
Develop and drive go-to-market strategies for new and existing products
Collaborate cross-functionally with Product Management and Sales to ensure alignment

Product Narrative & Messaging
Develop clear product narratives and messaging frameworks
Translate complex product capabilities into compelling customer value
Provide strategic messaging input for marketing campaigns and brand communication

Sales Enablement & Content
Develop strategic sales enablement materials such as presentations, battle cards and case studies
Support the sales team with positioning, product messaging and differentiation
Align messaging across product, marketing and sales teams

This team is waiting for you
Join our dynamic and international marketing team of 12 creative minds who are passionate about developing innovative strategies and successfully positioning our brand. You can expect an inspiring work environment where teamwork and fresh ideas are valued. Let’s implement exciting projects together and shape the future of marketing!

Your profile
Degree in

Marketing , Communications, Business, or a comparable field
Several years of

professional experience

in

Product Marketing , ideally in an international context
Experience in the

software industry

is a real plus
Familiarity with agile working methods and

cross-functional

collaboration
Very good knowledge of Microsoft Office, especially PowerPoint, Outlook, and Teams; JIRA skills are a plus
Fluent English

skills (minimum C1 level) are a must
German skills are an advantage
Strong digital competence and a good sense for

trends
Structured, creative, and self-driven working style
Excellent

communication , organizational, and teamwork skills

Even if you don’t meet every single requirement, but believe you’d be a great fit for us, we’d love to hear from you!

What you can expect
A workplace to feel good in:

We offer a modern work environment with an adjacent office park, plus flexible and remote work options.
Fair compensation & benefits:

In addition to your salary, you’ll receive holiday and Christmas bonuses, a company pension plan, capital-forming benefits, and various discounts (e.g., at a nearby gym).
A strong team spirit:

Enjoy a pleasant work atmosphere and a family-friendly company culture.
Sustainability in everyday life : Use our charging stations for your e-car or lease an SHD job bike.
Free refreshments:

Water, coffee & tea, plus fresh fruit for everyone.
Convenient parking : Stress-free parking with our free parking spaces.

The annual salary for this position is typically between €65,000 and €85,000.

SHD Solutions GmbH
As an industry specialist, SHD offers an integrated system environment – from manufacturers to retailers and end customers. Our portfolio includes ERP systems, design software for kitchens, bathrooms, and living spaces, as well as solutions for warehouse, finance, and HR management, plus IT services and e-commerce concepts. These are complemented by consulting, project management, training, and support.

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