Digital Engagement Strategist

Digital Engagement Strategist
The Penn State College of Engineering is seeking a Digital Engagement Strategist to support the development and execution of digital marketing and communications initiatives that advance and promote the strategic goals, programs, services, and people of the college.

In this hybrid role, the Digital Engagement Strategist will work with a team to contribute to the voice of the College of Engineering across digital platforms, turning complex engineering topics into compelling stories that resonate with students, alumni, faculty, and industry partners.

Responsibilities

Create, edit, and amplify content for social media posts and newsletters

Produce high‑quality content, including short‑form video, photography, and copy, that captures the engineering experience at Penn State

Edit and proofread communications for accuracy, clarity, accessibility, and alignment with AP style and University standards

Monitor social media accounts, amplify content that highlights the College of Engineering, and reply to messages/comments

Balance daily posting with long‑term campaign planning

Ensure compliance with accessibility requirements and branding guidelines

Research and translate complex subject matter into accessible, engaging content for various audiences

Attend campus events/activities to gather content for the college's social media accounts and departmental newsletters

Collaborate with stakeholders across the college and University to broaden our content's reach

Collaborate with fellow marketing and communications team members to identify communication needs, target audiences, and key messaging

Assist in developing campaign timelines, deliverables, and performance metrics

Research and implement emerging digital trends

Track and analyze performance metrics for the college's social media accounts and newsletters

Provide insights and recommendations based on analytics to improve campaign performance and audience engagement

Minimum Education, Work Experience & Required Certifications

Bachelor's Degree. 3+ years of relevant experience, or an equivalent combination of education and experience accepted

Required Certifications: None

Preferred competencies

Strong writing, editing, and verbal communication skills

In-depth knowledge of social media platforms, including Instagram, LinkedIn, YouTube, and Facebook

Proficiency in video editing for social media

Proficiency in marketing strategy, content creation, social media management, and public relations

Ability to manage multiple assignments with minimal supervision

Strong collaboration and interpersonal skills

Experience with analytics tools, accessibility standards, and digital advertising

Proficiency with design tools such as Adobe Photoshop, Adobe Express, or similar creative applications for producing visual and digital marketing materials

To apply
Provide a resume and cover letter with your application.

Background Checks/Clearances
Employment with the University will require successful completion of background check(s) in accordance with University policies. Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

Salary & Benefits
The salary range for this position, including all possible grades, is $51,000.00 - $74,000.00.

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full‑time employees designed to support both personal and professional well‑being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

EEO is the law
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

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